Brand Tone

Authentic/Transparent, Individualistic/Non-Conformist, Underground/Niche, Direct/Slightly Irreverent, Artistic/Creative, Slow Fashion Advocate

Brand Values

• •Individuality/Self-Expression
• •Craftsmanship/Handmade Quality
• •Sustainability/Slow Fashion
• •Authenticity/Transparency
• •Creativity/Artistic Integrity
• •Inclusivity

Best Practices

• •Embrace the 'Anti-Brand' Stance: Continue to use language that reflects the 'not a brand, just a guy' ethos. This builds authenticity and resonates with an audience wary of corporate messaging.
• •Highlight the 'Handmade in France' & 'Slow Fashion' Aspects: These are key differentiators and value propositions. Weave them into product descriptions, social media posts, and any brand storytelling.
• •Maintain a Personal and Direct Voice: Whether it's an email, a social media reply, or website copy, keep the tone conversational, slightly informal, and true to the creator's personality. Avoid overly polished or corporate-sounding language.
• •Tell the Story of Each Piece (Where Possible): For '1OF1' or upcycled items, briefly sharing the inspiration or the transformation process can add immense value and connection. 'This was once X, now it's Y.'
• •Use Evocative and Slightly Edgy Language: Continue using creative names for collections and pieces. The copy should reflect the artistic and non-conformist nature of the designs. Don't be afraid to be a little provocative or philosophical, in line with the existing tone.

Social Perception

Appreciation for Uniqueness, Respect for Craftsmanship, Seen as Artistic and Edgy, Personal Connection, Positive Sentiment

Copy Examples

• •Headline: Not For Everyone. For You. Body: Each stitch, a statement. Each piece, a rebellion against the mundane. 00timeleft: One-of-one, handmade in France. Wear your story. (Tone: Individualistic, Artistic, Direct)
• •Headline: More Than Clothes. It's A Mark. Body: Crafted by hand, born from salvaged stories and raw creativity. This isn't fast fashion. This is your armor. This is 00timeleft. (Tone: Edgy, Authentic, Craft-focused)
• •Headline: They'll Stare. Let Them. Body: Gender-neutral. Convention-defying. Slow-made pieces for a fast world. What will your 00timeleft piece say? (Tone: Confident, Non-conformist, Inclusive)
• •Headline: Built, Not Bought. Worn, Not Followed. Body: From reclaimed materials to meticulously crafted originals, 00timeleft is the antithesis of the assembly line. Handmade in France, for those who know the difference. (Tone: Craft-focused, Anti-mainstream, Authentic)
• •Headline: The Clock's Ticking on Ordinary. Body: Why blend in when you were made to stand out? Discover limited-run, handcrafted apparel by 00timeleft. Your time is now. (Tone: Urgent (play on name), Individualistic, Creative)