Brand Tone

professional, expert, trustworthy, elegant and passionate, friendly and responsive

Brand Values

• •Expertise and Authenticity: All watches are verified by experienced watch experts.
• •Passion for Horology: Founded by individuals with a deep passion for watchmaking.
• •Customer Service: Aiming for a complete and satisfactory customer experience, including repair, maintenance, and brokerage. Positive customer reviews highlight responsiveness and friendliness.
• •Exclusivity and Rarity: Offering a meticulously chosen selection of rare and sought-after timepieces.
• •Elegance and Luxury: The boutique in Le Mans is described as offering an elegant and welcoming atmosphere.
• •Trust: Being a Chrono24 Trusted Seller contributes to building trust with customers.

Best Practices

• •Emphasize Expertise and Trust: Consistently mention the verification process by experienced watch experts and the 1-year warranty. Use confident and knowledgeable language.
• •Showcase Passion: Infuse copy with genuine enthusiasm for watchmaking, the history of the brands, and the stories behind individual pieces.
• •Maintain Elegance and Professionalism: Use sophisticated language appropriate for a luxury brand. Ensure all communications are polished and error-free.
• •Be Customer-Centric and Responsive: Even in written copy, convey a sense of approachability and willingness to assist, mirroring the positive interactions reported by customers. Clearly state how customers can get in touch for inquiries or specific requests.
• •Highlight Exclusivity and Rarity: Use descriptive language that conveys the special nature of the curated collection and the uniqueness of the watches offered.

Social Perception

The brand aims to be perceived as a high-end, expert destination for luxury watch enthusiasts and collectors. Customers who have left reviews on Chrono24 perceive BBA-WATCH.COM positively as a reliable and friendly seller of authentic luxury watches.

Copy Examples

• •Headline: BBA-WATCH.COM: Where Horological Passion Meets Verified Expertise. Discover Your Next Timeless Piece. Body: Founded by dedicated horologists, BBA-WATCH.COM offers a curated collection of the world's finest pre-owned luxury watches. Each timepiece is meticulously verified by our experts, ensuring authenticity and excellence. Explore our collection and experience the BBA WATCH difference.
• •Social Media Post (Image of a rare Rolex): The Rolex Daytona: A legend on the wrist. This exceptional piece, verified for authenticity and performance, awaits its next chapter. At BBA WATCH, we believe every watch tells a story. Let us help you find yours. #BBAWatch #LuxuryTimepieces #RolexDaytona #PreOwnedLuxury #WatchCollector
• •Product Description Snippet: This [Watch Model] is more than a timepiece; it's a testament to unparalleled craftsmanship. Verified by our in-house experts and backed by our 1-year warranty, it promises enduring style and precision. Inquire today to make it yours.
• •About Us Snippet: At BBA WATCH, our heart beats for horology. We are more than a boutique; we are a haven for enthusiasts seeking rare and exceptional pre-owned luxury watches. Our founders, Bruno Julien and Borys Shchukin, invite you to explore a world where passion, expertise, and elegance converge.
• •Service Highlight: Beyond the sale, our commitment continues. BBA-WATCH.COM offers expert maintenance, repair, and brokerage services. Trust our experienced watchmakers to care for your treasured timepiece with the precision it deserves.