Tono de Marca

Elegant, Luxurious, Approachable, Inspiring, Confident, Trustworthy, Conscious, and Caring.

Valores de Marca

• •Quality & Craftsmanship
• •Sustainability & Eco-Friendliness
• •Affordability & Accessibility
• •Customer Focus & Experience
• •Ethical Practices & Fair Trade
• •Comfort & Style

Mejores Prácticas

• •Emphasize "Luxury with Purpose": Consistently pair terms of elegance and quality (e.g., "premium," "artisan," "handwoven") with the brand's ethical and sustainable commitments (e.g., "eco-friendly," "fair trade," "responsibly sourced"). This reinforces the core value proposition.
• •Tell the Story Behind the Product: Highlight the craftsmanship, the origin of materials (like Turkish cotton or hemp), and the artisans involved. This adds depth and authenticity to the "approachable luxury" feel.
• •Focus on "Experience" and "Transformation": Instead of just selling products, describe how Arconiz items can enhance a customer's home and lifestyle, creating "cozy spaces" or "inspiring" transformations.
• •Maintain a Confident and Reassuring Voice: Use clear, affirmative language when discussing product benefits, quality guarantees (like OEKO-TEX certification or satisfaction guarantees), and customer service commitments (like easy returns).
• •Use Warm, Inclusive, and Inspiring Language: Address the customer directly (e.g., "your home," "your style") and use inviting language that makes them feel part of a community that values beauty, comfort, and sustainability.

Percepción Social

Customers generally perceive the brand as offering high-quality, stylish, and soft home textiles, particularly rugs and towels. The emphasis on eco-friendliness, sustainability, and fair trade likely resonates positively with conscious consumers. The direct-to-consumer model and focus on affordability for luxury items are attractive selling points.

Ejemplos de Copy

• •Arconiz: Where Sustainable Luxury Meets Your Home. Discover exquisitely crafted rugs and textiles made with passion and respect for the planet. Elevate your space with pieces that tell a story of timeless design and ethical craftsmanship.
• •Wrap Yourself in Conscious Comfort. Our OEKO-TEX certified Turkish cotton towels are more than just soft; they're a promise of quality, sustainability, and a touch of everyday luxury. Experience the Arconiz difference.
• •Style That Speaks Volumes. Values That Shine. At Arconiz, we believe beautiful homes shouldn't cost the Earth. Explore our collection of eco-friendly, fair trade decor and design your dream space, responsibly.
• •Handwoven Heritage, Modern Home. Each Arconiz rug is a testament to artisanal skill, blending traditional techniques with contemporary aesthetics. Bring home a piece of art that's crafted with care and designed to last.
• •Designing Your Dreams, Sustainably. From personalized rug consultations to our commitment to eco-friendly materials, Arconiz is dedicated to helping you create a home that’s uniquely yours and kind to the world.