Brand Tone

Nurturing & Supportive, Expert & Professional, Inclusive & Welcoming, Passionate & Enthusiastic, Educational & Engaging

Brand Values

• •Holistic Development: Prioritizing both physical health and emotional well-being.
• •Expertise & Quality: Providing coaching based on professional experience and sports science knowledge.
• •Inclusivity: Making soccer accessible and beneficial for children of all abilities.
• •Community Building: Aspiring for participants to 'become apart of the community.'
• •Foundational Fitness: Helping children 'build a solid foundation of fitness which they can continue to maintain and improve over time.'
• •Passion for Soccer: Sharing a love for 'the beautiful game.'

Best Practices

• •Always Center on Youth Development: Every piece of copy should reflect the core mission of improving the physical and emotional well-being of young people through soccer.
• •Keep it relatable and inspiring.
• •Reinforce that Fitballer is for all abilities and is a supportive community.
• •Use enthusiastic and positive language when describing soccer and the benefits of playing.
• •Your Refund Policy is a good example of clear, structured communication.

Social Perception

Dedicated coaching service focused on youth development in soccer, valuing the professional experience of its coaches. Potential for confusion with another 'Fitballer' fitness program.

Copy Examples

• •Join our supportive community!
• •Book a Free Trial Session Today!
• •All abilities welcome!
• •Fitballer's coaches bring top-tier experience from professional leagues in England, Netherlands, and Australia, creating engaging sessions that elevate skills and understanding.
• •Meet Our Experienced Coaches!
• •Fitballer offers a welcoming space for all skill levels to improve their physical health, boost emotional well-being, and develop a true passion for the sport.
• •Give your child the Fitballer advantage.