Brand Tone

Friendly & Caring, Reassuring, Practical

Brand Values

• •Family-Centric
• •Child Development & Engagement
• •Quality & Thoughtfulness
• •Convenience & Problem-Solving for Parents
• •Screen-Free Entertainment
• •Trustworthy

Best Practices

• •Emphasize understanding and shared experience (e.g., "we know that keeping kids entertained...can be a challenge").
• •Focus on Benefits, Not Just Features: Instead of just saying "educational toys," explain *how* they benefit the child and parent (e.g., "turn travel time into quality time," "make every journey smoother for parents").
• •Use words like "exciting," "fun," "quality," "stress-free."
• •Incorporate strong Calls To Action, such as "Unwrap the Fun, Discover the Learning," is a good example.
• •Maintain consistency by using keywords. For example, consistently mentioning "screen-free" or "thoughtfully designed" reinforces these principles.

Social Perception

A trustworthy provider of quality, engaging, and screen-free activity packs that simplify travel for parents and enhance child development.

Copy Examples

• •Created by Parents, Loved by Kids
• •Join our Things4Kidz family
• •Simplifying Playtime, Delivering Quality...all with your child's happiness in mind
• •Smoother for parents and more exciting for kids
• •Turn travel time into quality time