Brand Tone

Friendly and Approachable, Reassuring and Trustworthy, Modern and Innovative, Positive and aspirational

Brand Values

• •Customer Satisfaction
• •Comfort and Quality
• •Convenience
• •Well-being
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, reassuring, expert, playful), including approved vocabulary, "do's and don'ts," and examples. Share this with everyone who creates content.
• •Know Your Audience: Understand who you're talking to. For Boxi Sleep, this might be individuals or families seeking better sleep, comfort, and a convenient shopping experience. Tailor your language and references to resonate with them.
• •Prioritize Clarity and Simplicity: Avoid overly technical jargon unless explaining a specific product benefit clearly. Make your message easy to understand, especially when discussing important aspects like trial periods and warranties.
• •Be Consistent Across All Channels: Whether it's the website, social media, email newsletters, or customer service interactions, the tone should feel like it's coming from the same brand personality. Regular audits can help maintain this.
• •Focus on Benefits, Not Just Features: While features (e.g., "memory foam") are important, always translate them into tangible benefits for the customer (e.g., "pressure relief for a pain-free morning"). This makes the copy more engaging and persuasive while reinforcing the value of well-being.

Social Perception

Positive, Reliable (for many), Good Value, Modern Sleep Solution

Copy Examples

• •Homepage Banner: "Unlock Your Best Sleep. With Boxi, dream-filled nights and energized mornings are just a click away. Try our mattresses risk-free for 100 nights!"
• •Product Description Snippet (Mattress): "Imagine sinking into cloud-like comfort that also perfectly supports your spine. Our Tecnopedic® technology adapts to you, so you wake up refreshed, not restless. Ready for a sleep upgrade?"
• •Social Media Post (Instagram/Facebook): "Tired of counting sheep? 🐑 We get it. That's why we designed Boxi Sleep to be your ultimate partner in rest. Tap to discover the secret to waking up happy! #BoxiSleep #SweetDreams #GoodMorning"
• •Email Subject Line (Promotion): "Your Perfect Sleep is Waiting (and it’s on sale!) 💤"
• •Blog Post Title Idea: "5 Simple Steps to Transform Your Bedroom into a Sleep Sanctuary (Hint: It Starts with the Right Mattress!)"