Brand Tone

chic, modern, and style-conscious

Brand Values

• •Style and Modernity
• •Creativity and Artistry
• •Quality and Curation
• •Community Engagement (Historically/Potentially)
• •Adaptability/Evolution

Best Practices

• •Develop a Unified Brand Voice Guide: Clearly define the Novakutimo/Nova LeShop fashion brand's voice – is it playful, sophisticated, minimalist, bold? Document keywords, phrases to use/avoid, and the overall feeling to convey. This is especially crucial given the past association of "Novakutimo" with a café. The fashion voice needs clear distinction.
• •Focus on "Her": Understand the target audience for the fashion store deeply. Write copy that resonates with her aspirations, lifestyle, and how she wants to feel in the clothes. Use "you" and "your" to make it personal.
• •Highlight Unique Selling Propositions (USPs): Beyond just looking good, what makes Novakutimo pieces special? Is it the curated selection, specific fabric quality, unique design details, or a particular style aesthetic (e.g., "modern European chic")? Weave these into the copy.
• •Maintain Consistency Across Platforms: Ensure the tone used on the website (product descriptions, journal) aligns with the tone on Instagram, Facebook, and any other marketing channels. While the style might adapt slightly (e.g., more emojis on Instagram), the core brand personality should remain the same.
• •Integrate Visuals and Text: The chic and modern tone should be reflected in both the imagery and the words. Ensure copy complements the visual style of the product photography and overall brand aesthetic. For instance, if the visuals are minimalist, the copy should likely be concise and elegant.

Social Perception

trendy and stylish online boutique

Copy Examples

• •Headline for New Collection: "Effortless Elegance: Discover the silhouettes that will define your season."
• •Instagram Caption for a Dress: "Wrapped in confidence. Our latest [Dress Name] combines timeless design with a contemporary edge. Shop the look via the link in bio. #NovaLeShop #ModernStyle #ChicFashion"
• •Email Subject Line: "Curated for You: Fresh Styles Just Landed at Novakutimo."
• •Product Description Snippet: "Crafted from [Fabric Type], this [Product Type] moves with you, offering a blend of sophisticated comfort and modern flair. It's not just an outfit; it's a statement."
• •Facebook Ad Copy: "Elevate your everyday. Explore Novakutimo's collection of contemporary women's fashion and find pieces that speak to your unique style. Quality fabrics, modern designs. Shop now and enjoy [Offer/Free Shipping]."