Brand Tone

Aspirational & Trendy, Youthful & Energetic, Approachable & Friendly, Confident & Stylish, Direct & Informative

Brand Values

• •Style & Trend-Consciousness
• •Quality (implied)
• •Individuality & Self-Expression
• •Modernity
• •Customer Engagement

Best Practices

• •Define Your Audience Persona: Understand who you're talking to (age, interests, style aspirations). Tailor your language, references, and humor to resonate with them. For Amaya, this seems to be a younger, trend-aware individual.
• •Create a Tone of Voice Guide: Document key characteristics of your brand's voice (e.g., "confident but not arrogant," "playful yet chic," "use of emojis sparingly for emphasis"). Share this with anyone creating content.
• •Be Consistent Across Platforms: While the format changes (e.g., TikTok vs. email), the core personality of the brand should remain recognizable. Adapt the tone slightly for the platform's audience but don't become a different brand.
• •Use Storytelling: Connect with your audience on an emotional level. Share the inspiration behind a collection, highlight customer stories (with permission), or talk about the lifestyle your clothes enable.
• •Review and Refine: Regularly audit your copy across all channels. Does it sound like Amaya Collection? Is it engaging? Are there inconsistencies? Solicit feedback and be open to evolving your tone as the brand grows, while staying true to core values.

Social Perception

Positive Engagement, Fashion-Forward, Growing Community, Limited Wider Public Commentary

Copy Examples

• •Instagram Post (New Dress): "Stop scrolling ❣️ Your dream dress just landed. The 'Seraphina' Maxi is all about turning heads and feeling fabulous. Tap to make it yours before it's gone! ✨ #AmayaCollection #NewCollection #DressToImpress #StyleInspo"
• •TikTok Video Caption (Styling a Top 3 Ways): "One top, three vibes! 💅 Which look is your fave? Let me know in the comments! 👇 Shop the 'Chloe' Versatile Tee now! #AmayaFashion #StyleHacks #OutfitChallenge #TikTokFashion #GetTheLook"
• •Website Banner (Homepage): "LEVEL UP YOUR WARDROBE. Discover Amaya Collection: Where trends meet timeless style. Shop New Arrivals."
• •Email Subject Line (Sale): "🔥 Styles You Loved, Now On Sale! Don't Miss Out, Amaya Babe! 🔥"
• •Instagram Story (Poll): "Weekend mood: Cozy knits or glam night out? 🤔 Vote now & check our stories later for the perfect Amaya outfit inspo! #WeekendVibes #FashionPoll #AmayaStyle"