Brand Tone

Caring, Empathetic, Problem/Solution Oriented, Benefit-Driven, Reassuring, Trustworthy, Informative/Educational

Brand Values

• •Well-being and Comfort
• •Quality and Innovation
• •Customer-Centricity
• •Effectiveness/Results

Best Practices

• •Showcase testimonials that reinforce your brand's core messages of relief and improved well-being.
• •Convey that relief is possible and that Fisiotex is a trustworthy partner in their journey to well-being.
• •Use empathetic language to connect with customers' pain points.
• •Translate technical features into tangible benefits that the customer can understand.
• •Maintain a consistent brand voice across all platforms (website, social media, etc.).

Social Perception

Seen as a solution provider for chronic pain and sleep issues, appreciated for product efficacy and comfort.

Copy Examples

• •Discover the secret to better mornings. #Fisiotex #PainRelief #GoodSleep #Wellbeing
• •Your personal foot therapist is here!
• •Our innovative postural products are crafted with care to provide the relief you've been searching for. Explore our range.
• •Waking up stiff and sore is no way to start your day...
• •Its ergonomic design supports the natural curve of your spine, helping you wake up without aches.