Brand Tone

Positive, Uplifting, Creative, Expressive, Authentic, and Passionate

Brand Values

• •Mental Wellness
• •Self-Expression & Creativity
• •Empathy & Support
• •Inclusivity
• •Growth & Empowerment
• •Authenticity

Best Practices

• •Use inclusive language that resonates with a diverse audience.
• •Highlight the brand's origin story as a 'labor of love' to foster authenticity.
• •Incorporate positive and uplifting affirmations like 'You Got This' in marketing materials.
• •Showcase the 'Project Smiles™' initiative to demonstrate social responsibility.
• •Create content that educates on mental health and encourages self-expression through journaling.

Social Perception

The brand is perceived as positive, supportive, and caring, especially towards mothers and children. The 'Latina Women Owned' tag enhances connection and support from those valuing minority-owned businesses.

Copy Examples

• •"You Got This Mama" - Positive mindset apparel.
• •"Handmade with love" - Emphasizing the care in crafted products.
• •"Join our community for a safe space to explore your emotions."
• •"Express yourself through personalized journals and creative tools."
• •"Project Smiles™: Helping children explore their emotions through journaling."