Brand Tone

Innovative, Modern, Professional, Sleek, Customer-Centric, Helpful, Eco-Conscious, Accessible, and Empowering

Brand Values

• •Innovation
• •Quality
• •Sustainability
• •Customer Empowerment
• •Simplicity and Efficiency
• •Professionalism
• •Accessibility

Best Practices

• •Focus on "Tap & Connect": Consistently use action-oriented language that emphasizes the ease and immediacy of sharing information (e.g., "tap to share," "instant connection," "seamlessly connect").
• •Highlight Innovation & Modernity: Use terms like "smart," "digital," "NFC technology," "latest," and "future-forward" to reinforce the brand's position at the forefront of networking solutions.
• •Emphasize Professionalism & Style: Incorporate words like "premium," "sleek," "sophisticated," "custom design," and "professional image" to appeal to users wanting to make a strong impression.
• •Stress Eco-Friendliness & Sustainability: Regularly mention the environmental benefits, such as "reduce paper waste," "eco-conscious," and "sustainable alternative," to resonate with environmentally aware customers.
• •Maintain a Clear, Benefit-Driven Voice: Ensure copy is straightforward, easy to understand, and clearly communicates the advantages of using Kurmah products (e.g., "no app required," "real-time updates," "effortless networking").

Social Perception

Stylish, modern, highly functional, reliable, innovative leader, eco-friendly choice, helpful and efficient.

Copy Examples

• •Tap to share your contact info instantly! No app needed. #SmartNetworking
• •Upgrade your networking game with our premium NFC business cards. Make a bold statement. #ProfessionalStyle
• •Go green with digital business cards! Reduce paper waste and connect sustainably. #EcoFriendly
• •Effortless networking at your fingertips. Real-time updates, always ready to connect. #DigitalWorld
• •Customize your NFC card and create a lasting first impression. Empower your brand. #AccessibleBranding