Brand Tone

Friendly & Approachable, Appreciative & Humble, Whimsical & Unique

Brand Values

• •Craftsmanship & Quality
• •Joy & Inspiration
• •Creativity & Uniqueness
• •Community & Connection
• •Sustainability

Best Practices

• •Infuse copywriting with joyful and whimsical language.
• •Highlight the 'Handcrafted' and 'Unique' aspects consistently.
• •Emphasize the brand's origin and journey from Etsy.
• •Share the story and the inspiration behind the products.
• •Highlight the emotional connection, emphasizing the care and fun put into each piece.

Social Perception

Perceived as a provider of creative ceramic gifts for loved ones; known for unique and playful designs that resonate well with the audience; positively received by the Etsy community for handcrafted and unique items.

Copy Examples

• •Share the joy of our discovery and craftmanship with you.
• •All of our products are carefully crafted and equally shared across both studios.
• •We believe in the power of gifts and simple joy.
• •We value our community with the same passion and value more on your feedback.
• •We pour our hearts (and a bit of fun!) into every piece, hoping to enlighten your daily moments.