Brand Tone

Empowering, Chic & Contemporary, Stylish & On-Trend, Approachable & Inclusive, Confident, Story-Driven & Heritage-Inspired

Brand Values

• •Empowerment through Modesty
• •Style without Compromise
• •Quality & Craftsmanship
• •Heritage & Fusion
• •Inclusivity & Attitude
• •Self-Expression & Presenting One's Best Self
• •Redefining Perceptions

Best Practices

• •Emphasize empowerment and self-expression through modest fashion.
• •Highlight the blend of South Asian heritage with contemporary New York chic.
• •Focus on quality, craftsmanship, and attention to detail in designs.
• •Promote inclusivity by catering to an attitude rather than a specific demographic.
• •Challenge misconceptions about modest dressing, positioning it as a modern and personal choice.

Social Perception

Recognized as a notable brand within the modest fashion sector, particularly in the U.S. Advocate for Modest Fashion, Quality and Style Conscious, Culturally Rich.

Copy Examples

• •"Redefining modesty as a form of strength and self-expression."
• •"Style without Compromise: Modest dressing doesn't mean sacrificing style or trendiness."
• •"Effortless stylish pieces that will help them present their best image to the world."
• •"Merging ornate sequins and delicate embroidery of South Asian clothing with New York chic cuts and draping."
• •"Zarina designs, merging ornate sequins and delicate embroidery of South Asian clothing with New York chic cuts and draping."