Brand Tone

Empowering & Confident, Luxurious & Glamorous, Artistic & Expressive, Inclusive & Welcoming, Ethical & Mindful, Bold & Unapologetic, Personal & Community-Oriented

Brand Values

• •Inclusivity
• •Ethical Production
• •Sustainability & Slow Fashion
• •Quality & Craftsmanship
• •Self-Expression & Individuality
• •Empowerment
• •Community
• •Artistry & Passion

Best Practices

• •Lead with Empowerment and Boldness: Use strong, active verbs and confident language. Focus on how the clothing makes the wearer *feel* – powerful, seen, glamorous, unapologetic.
• •Always Weave in Ethical & Inclusive Proof Points: Don't treat these as afterthoughts. Seamlessly integrate mentions of LA-made, ethical production, sustainable materials, slow fashion, and sizes S-4X+ into product descriptions, social media captions, and all brand storytelling. This reinforces core values.
• •Speak the Language of Artistry and Luxury: Use rich, descriptive adjectives to convey the quality of materials and the unique, often dramatic, nature of the designs. Words like exquisite, meticulously crafted, vibrant, sumptuous, and statement-making fit the brand.
• •Foster a Sense of Belonging & Community: Address your audience directly and inclusively. Use phrases that create a we feeling, like Welcome to our fashion family, or speak to the misfit spirit the founder champions. Highlight customer stories and interactions when appropriate.
• •Maintain Authenticity Through the Founder's Voice: Suzanne Vinnik's personal story and passion are integral to the brand. Let this genuine enthusiasm and artistic sensibility shine through in the copy, making it feel personal, passionate, and slightly rebellious against fashion norms.

Social Perception

High-End & Luxurious, Statement & Niche, Ethically Conscious & Sustainable Leader, Champion of Inclusivity, Community-Driven, Celebrity Approved & Aspirational, Empowering for the Unseen

Copy Examples

• •Headline: Unleash Your Inner Opera. Body: At byVINNIK, fashion is a performance. Each ethically crafted, LA-made piece is designed for you to take center stage, in sizes that celebrate every magnificent form. This isn't just a dress; it's your aria. (Tone: Artistic, Empowering, Luxurious, Inclusive)
• •Headline: Sustainably Glamorous. Unapologetically You. Body: Discover the byVINNIK difference: luxury born from mindful manufacturing and a passion for individuality. Our limited-edition designs, from S to 4X+, mean you can make a statement while cherishing the planet and the people who craft your clothes. (Tone: Ethical, Luxurious, Bold, Inclusive)
• •Headline: More Than Fashion. It's a Movement. Body: Join the byVINNIK community – a circle of confident, expressive women who believe in the power of ethical style and taking up space. Our LA-crafted pieces are designed to make you feel seen, celebrated, and utterly fabulous. (Tone: Community-Oriented, Empowering, Ethical, Bold)
• •Headline: The Luxury of Being Seen. Body: Tired of fashion that dictates? byVINNIK creates for you. Exquisite, personality-driven apparel, ethically made in Los Angeles to fit every curve, every age, every magnificent individual. It’s time to be celebrated, AS IS. (Tone: Inclusive, Luxurious, Empowering, Personal)
• •Headline: Drape Yourself in Artistry. Body: Each byVINNIK garment is a testament to slow fashion, high-quality textiles, and the vibrant spirit of its wearer. From bold opera coats to flowing dusters, find your unique, ethically-made masterpiece and let your style sing. (Tone: Artistic, Ethical, Luxurious, Expressive)