Brand Tone

Artistic & Expressive, Edgy & Confident, Contemporary & Urban, Direct & Product-Focused, Community-Oriented

Brand Values

• •Originality & Exclusivity
• •Artistic Expression
• •Quality & Style
• •Individuality
• •Connection to Street Culture

Best Practices

• •Embrace "Art" as a Core Descriptor: Consistently weave words like "art," "artistic," "canvas," "gallery," "design," "expression," and "original" into your copy. Frame products as pieces of wearable art.
• •Use Confident & Direct Language: Avoid hesitant or overly soft language. Be bold and assertive, reflecting the confidence of streetwear culture. Use active voice.
• •Stay Visually Descriptive: Since the brand is highly visual, use evocative language that helps customers imagine the design, texture, and impact of the clothing.
• •Incorporate Streetwear Slang/Lingo (Authentically): If appropriate for specific campaigns or posts, use relevant streetwear terminology (e.g., "drop," "collab," "threads," "grail") but ensure it feels natural and not forced. Understand the nuances.
• •Maintain a Consistent Voice Across Platforms: While the format might change (e.g., shorter captions on Instagram, potentially longer descriptions on the website), the underlying artistic, edgy, and confident tone should remain consistent everywhere the brand communicates. Create a simple brand voice guide for reference.

Social Perception

Fashion-Forward & Trendy, Visually Appealing, Niche & Independent, Positive, Amsterdam-Connected

Copy Examples

• •Instagram Post (New T-shirt Drop): Unleash your canvas. Our new [T-shirt Name] tee just dropped – pure art you can wear. Limited run. Own the original. #StreetwearArt #WearableArt #NewCollection #UrbanThreads #ExclusiveDrop
• •Website Banner (Homepage): Streetwear Is Art. Express Yourself. Shop Exclusive Designs.
• •Product Description (Hoodie): More than a hoodie, it's a statement. The [Hoodie Name] features a [describe graphic] design, bringing raw artistic energy to your street style. Crafted for comfort, designed to turn heads. Don't just follow trends, wear art.
• •Email Subject Line (Promotion): Art Meets Street: Get 15% Off Your Next Statement Piece.
• •Facebook Ad Copy: Tired of the same old? Streetwearart.nl delivers exclusive, artist-driven apparel for those who dare to be different. Define your style with wearable art. Shop the latest drops now. -> [Link]