Brand Tone

Aspirational and authentic; sophisticated, minimalist, and confident on website/product descriptions; personal, direct, and resilient on social media, fostering transparency and fight.

Brand Values

• •Authenticity and Self-Expression
• •Quality Craftsmanship
• •Resilience and Empowerment
• •Community and Cultural Identity
• •Sustainability

Best Practices

• •Lead with the Founder's Voice: Continue to leverage Tianna's personal story and direct-to-camera voice on social media. This authenticity is the brand's strongest asset and builds a loyal community.
• •Balance Aspiration with Authenticity: Keep website and product copy elevated and sophisticated, focusing on the quality and design. On social platforms, maintain a more raw, behind-the-scenes, and personal tone. The two work together to create a multi-dimensional brand.
• •Highlight "Handmade in NYC": This phrase reinforces values of quality, ethical production, and local craftsmanship. It should be a consistent element in bios, product descriptions, and packaging.
• •Turn Feedback into Content: Continue the strategy of addressing customer feedback (both positive and negative) directly and transparently. This demonstrates confidence and reinforces the brand's value of resilience.
• •Weave Cultural Identity into Storytelling: Subtly and authentically continue to incorporate the brand's NYC and Jamaican roots into the narrative, whether through design inspiration, campaign imagery, or captions. This creates a unique market position and a deeper customer connection.

Social Perception

Largely positive. Perceived as a high-quality, authentic, and creative streetwear brand with a strong, personal story. Customers feel a loyal connection, appreciating unique designs and consistency. The founder's direct engagement with feedback reinforces authenticity and passion.

Copy Examples

• •Engineered for the city, designed for life. The [Jacket Name] isn't just an outer layer; it's a statement. Hand-sewn in our NYC studio with recycled materials because true style is conscious and enduring. Wear it your way. #ByTiannaOsbourne #NYCFashion #Streetwear
• •They see the final piece, but here's the reality: hours of sourcing, cutting, and sewing go into every single item. This isn't fast fashion. This is passion, handcrafted in NYC just for you. And I wouldn't have it any other way. #Handmade #FashionDesigner #SmallBusiness
• •Meet your new go-to denim. The [Product Name] redefines a classic with a modern silhouette and our signature star detailing. Crafted from premium, eco-conscious denim, this piece is an investment in timeless style and versatility. Designed to be worn and loved for years to come.
• •Subject: It's Back. The Piece You've Been Waiting For. You asked. We listened. The sold-out [Product Name] is finally back in stock. Each one is handmade with the care and attention you deserve. This is your chance to own a piece of our story. Limited quantities available.
• •Tired of the same streetwear? By Tianna Osbourne is a black-woman-owned brand from NYC, creating unique, handmade pieces that last. We believe in quality, authenticity, and style with a story. Discover the difference. Shop our new collection now.