Brand Tone

Friendly and Approachable, Supportive and Encouraging, Passionate and Enthusiastic, Helpful and Informative, Community-Oriented

Brand Values

• •Quality
• •Customer Satisfaction
• •Passion for Crafting
• •Community
• •Family Business Values
• •Accessibility/Affordability

Best Practices

• •Know Your Audience, Speak Their Language: Understand that your customers are fellow craft enthusiasts. Use terminology they understand and appreciate (e.g., "drills," "canvas," "WIP" - Work In Progress). Keep the language generally positive and encouraging.
• •Embrace Friendliness and Enthusiasm: Use exclamation points appropriately, emojis where suitable (especially on social media), and warm, inviting language. Let your passion for crafting shine through. Avoid overly formal or corporate jargon.
• •Be Genuinely Helpful and Supportive: When describing products, focus on the benefits and the joy they bring. In customer interactions (even in written copy like FAQs), aim to be as helpful and clear as possible. Celebrate the craft itself.
• •Highlight Community and Shared Passion: Regularly include calls to action that encourage interaction, sharing, and community building (e.g., "Show us your projects!" "What are you crafting this weekend?"). Reinforce the idea that they are part of a larger crafting family.
• •Maintain Authenticity (Family Business Touch): Subtly remind customers that they are supporting a small, family-owned Australian business. This can be woven into "About Us" snippets, email signatures, or occasional social media posts. It adds a layer of trust and relatability. Avoid sounding like a large, impersonal corporation.

Social Perception

Trusted Supplier, Good Value, Responsive and Caring, Source of Joy and Relaxation, Local Australian Business

Copy Examples

• •✨ Sparkle Alert! ✨ Our brand NEW collection of dazzling diamond painting kits has just landed! 🤩 From majestic animals to serene landscapes, there's a design to ignite everyone's creativity. Which one will you bring to life first? Let us know below! 👇 Happy crafting, everyone! #ByTheBayCrafts #DiamondPaintingAustralia #NewArrivals #CraftyFun #SupportSmallBusiness
• •Unleash Your Inner Artist! ✨ Discover quality diamond painting kits and craft supplies at By the Bay. From our family to yours, happy crafting!
• •Hey Crafty Friend! 👋 Just a little something to brighten your week – enjoy 15% off all our diamond painting accessories with code SPARKLE15! 🎉 It's the perfect time to stock up on those essential tools or try something new. Happy crafting from the team at By the Bay!
• •Wow! 🤩 We are absolutely blown away by this stunning [type of craft, e.g., diamond painting] masterpiece created by the talented [Customer's Handle/Name - with permission] using our [Product Name] kit! Thank you for sharing your incredible work with our crafty community! ❤️ Want your project featured? Tag us! #ByTheBayCommunity #CustomerCreations #ProudCrafters #AussieCrafts
• •Get ready to lose yourself in a world of sparkle with our 'Enchanted Forest Owl' Diamond Painting Kit! 🦉✨ This isn't just a craft; it's your next cozy evening, your moment of zen, your chance to create something truly beautiful. This kit comes with everything you need – premium canvas, super-shiny drills, and all the tools to make your masterpiece shine. Perfect for beginners and seasoned diamond painters alike. Let the creativity flow!