Brand Tone

The prevailing tone is empathetic, supportive, and calming. The language used is gentle, reassuring, and understanding. There is also a layer of professionalism and trustworthiness, especially when explaining the scientific principles behind the product. The brand speaks to its audience not just as a customer, but as a person deserving of comfort and peace.

Brand Values

• •Mental Wellness & Self-Care
• •Comfort and Security
• •Empathy and Understanding
• •Quality and Thoughtful Design
• •Destigmatization

Best Practices

• •Lead with Empathy: Always start from a place of understanding. Use phrases like "We get it," "For days that feel heavy," or "You deserve to feel calm." This builds an immediate connection with the target audience.
• •Balance Emotion with Science: While the emotional benefit is key, grounding it in science adds credibility. Use terms like "Deep Pressure Stimulation" or "lowers cortisol" but quickly translate them into tangible feelings like "a sense of calm" or "a reassuring hug."
• •Use Sensory and Evocative Language: Describe the experience. Use words like "velvety-soft," "gentle pressure," "soothing weight," and "secure embrace" to help the customer imagine the feeling of comfort.
• •Amplify Community Voices: Leverage testimonials and user-generated content in your copy. Featuring real stories makes the product's benefits more relatable and trustworthy. Frame it as "See what our community is saying."
• •Maintain a Consistent, Calming Voice: From website microcopy to social media captions, the tone should always be gentle and supportive. Avoid loud, aggressive sales language. The goal is to invite customers into a peaceful brand experience, not shout at them.

Social Perception

The public perceives By Teddy as a compassionate and effective brand. Customers often use words like "life-changing," "soothing," and "perfect" in their reviews. The bear is frequently praised for its softness, ideal weight, and cute appearance. The brand is seen as more than just a product-seller; it's viewed as a supportive entity in the mental wellness space. This positive perception is bolstered by the active and caring engagement the brand maintains with its community on social media.

Copy Examples

• •That feeling when the world gets too loud. Your safe space is always here. Our weighted Teddy is designed to offer a gentle, calming pressure that soothes the nervous system and quiets an anxious mind. It’s more than a bear; it’s a hug you can hold onto. #ByTeddy #AnxietyRelief #ComfortCompanion
• •My non-negotiable step for a peaceful night's sleep. Winding down with my best bud. The gentle weight is a game-changer for my anxiety. Sweet dreams start here. ✨ #WeightedTeddyBear #SleepRoutine #MentalWellness #ByTeddy
• •The Hug You’ve Been Missing. Meet the weighted teddy bear designed to melt away stress and comfort your mind.
• •For your heavy days, a little weighted comfort. Feeling overwhelmed? By Teddy is here to help lift the weight off your shoulders.
• •Crafted with ultra-soft plush fabric and filled with soothing, weighted glass beads, the By Teddy bear provides Deep Pressure Stimulation to ease your nervous system. Its gentle heft feels like a secure embrace, grounding you in the present moment and making space for calm.