Brand Tone

Approachable, Trendy, Informative, Value-Oriented, Empowering, Chic, and Aspirational

Brand Values

• •Accessibility/Affordability
• •Variety and Choice
• •Quality Commitment
• •Innovation
• •Customer-Centricity
• •Making Beauty a Daily, Confident Experience

Best Practices

• •Balance Hype with Honesty: Acknowledge that while some products are social media hits, be upfront about realistic expectations.
• •Highlight key selling points like "oil-control," "hydrating," or "long-wearing" where applicable in product descriptions.
• •Encourage self-expression and position makeup as a tool for confidence and fun.
• •Maintain a consistent level of enthusiasm and trendiness across all platforms, adapting to each platform's unique style.
• •Focus on the positive aspects of customer feedback, such as affordability and wide range of products, while addressing concerns about quality transparently.

Social Perception

Affordable, Trendy, Wide Range, TikTok Sensation, Mixed Quality Perceptions, Internationally Available

Copy Examples

• •Explore our collections and elevate your everyday.
• •Empower your beauty journey with products designed to make you look and feel your best, every single day.
• •Making beauty a daily, confident experience.
• •Discover the latest trends and express your unique style with our wide range of affordable makeup.
• •Achieve a flawless look without breaking the bank. O's offers high-quality makeup for every budget.