Brand Tone

Informative & Solution-Oriented, Modern & Lifestyle-Focused, Trustworthy & Health-Conscious, Upbeat & Positive, Professional & Endorsed

Brand Values

• •Natural Wellness
• •Effectiveness & Relief
• •Modern Convenience
• •Health & Well-being
• •Tradition Meets Science
• •Empowerment

Best Practices

• •Always Emphasize Natural & Traditional Roots: Continuously highlight the herbal ingredients, Eastern herbology, and ancient Korean remedies in your messaging to reinforce the brand's core identity.
• •Maintain a Solution-Oriented & Empowering Voice: Focus on how BYS Wellness solves a specific problem (hangover, post-drinking sluggishness) and empowers users to live their lives more fully. Frame it as a proactive step for well-being.
• •Balance Lifestyle Appeal with Credibility: While showcasing the product's relevance to modern social life, always back it up with information about ingredient efficacy, scientific backing (where applicable), and endorsements to build trust.
• •Use Clear, Accessible Language: Avoid overly technical jargon when explaining benefits. Make the science and tradition understandable and relatable to the target audience ("social drinkers," "weekend warriors").
• •Keep Visuals and Messaging Cohesive Across Platforms: Ensure that the imagery, color palette, and tone of voice used on the website, social media, and packaging are consistent, reflecting a modern, trustworthy, and wellness-focused brand.

Social Perception

Positive for Efficacy, Associated with a Social & Active Lifestyle, Seen as a Natural Alternative, Credible, Emerging Brand Awareness

Copy Examples

• •Headline: Enjoy Tonight, Conquer Tomorrow. BYS Wellness. Body: Don't let a great night out ruin your next day. Our natural herbal blend, inspired by ancient Korean wisdom, helps you stay refreshed and ready for whatever comes next. Take BYS Before You Start. #BYSWellness #SocialRecovery #HerbalSolution
• •Headline: Your Secret Weapon for Better Mornings. Body: Socializing? Celebrating? Networking? Do it all without the downside. BYS Wellness, with key ingredients like DHM and Ginseng, supports liver health and hydration so you can wake up feeling your best. Learn more at byswellness.com. #BeforeYouStart #HangoverRelief #NaturalWellness
• •Headline: tradición milenaria. Solución moderna. (Ancient Tradition. Modern Solution.) Body: BYS Wellness combines the power of Eastern herbology with scientifically backed ingredients to help you recover faster after drinking. Enjoy your moments, naturally. #KoreanRemedies #PlantPowered #BYS
• •Headline: Endorsed by Pros: Stay on Top of Your Game with BYS. Body: Even athletes like Taj Gibson trust BYS Wellness to maintain their edge. Our all-natural formula is designed for those who live life to the fullest and need to perform day in, day out. Don't miss a beat. #TajGibsonApproved #PeakPerformance #WellnessJourney
• •Headline: Unlock Vibrant Mornings. Body: Say goodbye to post-party fog and hello to energized days! BYS Wellness is your go-to for natural recovery, helping you detoxify and rehydrate. Sip, celebrate, and stay sharp. #BYSFreshness #DetoxNaturally #HerbalPower