Brand Tone

Approachable, Passionate, Trendy, Fashion-Forward, Inspirational, Relatable, Friendly, Engaging

Brand Values

• •Passion for Fashion
• •Accessibility/Affordability
• •Love and Care in Selection
• •Personal Connection/Authenticity
• •Staying Current

Best Practices

• •Always Infuse Passion: Use enthusiastic and emotive language when describing products and the brand. Words like "love," "passion," "favorite," "obsessed," and "excited" align with the founder's story.
• •Keep it Personal and Relatable: Address the audience directly (e.g., "you," "your"). Share snippets of the brand story or the inspiration behind collections to maintain that personal touch Sandrine established.
• •Stay Trendy and Current: Use contemporary fashion language and relevant hashtags. Reference current styles or seasons in your copy to show the brand is up-to-date.
• •Emphasize Approachable Style & Value: Reiterate the idea of "pretty pieces at low prices" or "stylish without breaking the bank" to connect with the value proposition. Highlight the "chosen with love" aspect to differentiate from mass-produced items.
• •Encourage Interaction: Ask questions, invite comments, and encourage user-generated content (like sharing photos with purchases). This builds on the community feel seen on TikTok and Instagram.

Social Perception

Engaged Community, Fashion Inspiration Source, Small Business Appeal, Positive and Aspirational

Copy Examples

• •✨ Parisian dreams personified! ✨ Our latest collection just dropped, filled with pieces chosen with love, just for you! Swipe to find your new obsession and tell us which look you're falling for! #bysandrineparis #NewCollection #ParisianChic #FashionPassion
• •Running on coffee and good vibes today! ☕️💃 What do you think of this look? Loving how this [item name] just pulls everything together! Shop it now before it’s gone! 😉 #OOTD #ParisianStyle #StreetStyle #bysandrineparis #TikTokFashion
• •Fall in love with the ISLA dress. 💖 Designed with passion and an eye for those little details that make you feel amazing. Perfect for sunny days or making any day brighter. Because being stylish shouldn’t break the bank! #FashionWithLove #AffordableStyle #BohoDress
• •Email Newsletter Subject: 💖 Handpicked for You: Sandrine’s Latest Favorites! Body Snippet: Bonjour fashion lover! I'm so excited to share some of my current obsessions from the new arrivals at bysandrineparis.com. Each piece is selected with passion, hoping to bring a little bit of Parisian magic to your wardrobe. Let's make everyday stylish! [Link to New Arrivals]
• •🇫🇷 Fresh Parisian Style Delivered to Your Door! 🇫🇷 Discover bysandrineparis.com for unique, lovingly curated fashion that’s both chic and affordable. From everyday looks to special little finds, we bring passion to your wardrobe. ✨ Free shipping over €89! #bysandrineparis #FrenchFashion #OnlineBoutique #StyleInspo