Brand Tone

friendly, approachable, and humorous

Brand Values

• •Passion and Community
• •Inclusivity
• •Quality and Accessibility
• •Fun and Individuality
• •Social Responsibility

Best Practices

• •Embrace Humor and Wit: Use playful language and clever product names to maintain a lighthearted and engaging tone.
• •Be Conversational and Relatable: Write as if you're talking to a friend. Use "we" and "you" to create a direct and personal connection with your audience.
• •Highlight Passion and Authenticity: Share the story behind the brand and the founders' love for the watch community to build an authentic connection.
• •Focus on Inclusivity: Ensure your messaging welcomes everyone, regardless of their level of watch knowledge.
• •Maintain Visual Consistency: Use high-quality, relatable imagery on social media and your website that reflects the brand's fun and stylish aesthetic.

Social Perception

welcoming and passionate

Copy Examples

• •Remember that helpful little paperclip from your old computer? Well, this is his cooler, more stylish cousin. Mr. Clippy won't help you with your term paper, but he'll definitely elevate your wrist game. Perfect for stacking or wearing solo when you want a touch of rugged charm.
• •For the modern adventurer navigating the urban jungle or the great outdoors. Our minimalist bracelets are the perfect blend of style and substance, offering a discreet yet rugged charm to your look. Because sometimes, less is more.
• •Meet the T-Byrd: Your wrist's new best friend. For those who believe style shouldn't be so serious, this bracelet is here to upgrade your look without the fuss. Simple, adjustable, and effortlessly cool.
• •Stack 'em high or wear 'em solo. Our bracelets are designed to play well with others, especially your favorite timepiece. What's on your wrist today? Show us your #ByrdWatchCo stack!
• •We're Peter and Kelly, a couple of watch nerds who realized wrists were made for more than just telling time. So, we started Byrd Watch Co. to bring you high-quality, fun, and affordable bracelets that don take themselves too seriously. Welcome to the flock.