Brand Tone

Friendly, Supportive, and Empowering

Brand Values

• •Community & Support
• •Empowerment
• •Quality & Creativity
• •Customer-Centricity
• •Faith & Family

Best Practices

• •Embrace the "Nest" Metaphor: Consistently use welcoming and community-oriented language like "Nest," "Nest family," and "Welcome to the Nest" to reinforce the brand's community value.
• •Lead with Empowerment: Frame product announcements and social media posts around the idea of empowering crafters. Use phrases like "to help you create," "your next bestseller," and "supporting your small business."
• •Maintain a Personal & Approachable Voice: Write captions and copy as if you're talking to a friend. Use exclamation points, emojis, and a warm, friendly tone. Share behind-the-scenes content to maintain authenticity.
• •Highlight Community and User-Generated Content: Regularly feature customer creations on social media. This not only provides social proof but also strengthens the community bond and makes customers feel valued.
• •Connect to Core Values: In product descriptions and "about" sections, subtly weave in the brand's core values quality, creativity, support, and community to build a stronger, value-driven brand identity.

Social Perception

Trusted and high-quality supplier for the niche crafting community, praised for product quality and the owner's supportive and kind demeanor.

Copy Examples

• •Welcome the 'Summer Daze' mold to the Nest! ✨ We designed this one with you in mind, perfect for those sunny, creative afternoons. We can't wait to see the beautiful freshies you bring to life! Tag us in your creations! #ByrdsnestDesign #FreshieMolds #CrafterCommunity
• •Hey Nest family! ❤️ To celebrate our amazing community, we're dropping a surprise 'B-Grade Mold' sale this Friday! It's our way of saying thank you for all your support. Let's keep empowering each other, one beautiful creation at a time! #WomenSupportingWomen #CraftingSupplies
• •Your Creative Journey Starts Here. High-quality glitter, exclusive molds, and a community that cheers you on. Welcome to Byrdsnest Design.
• •Packing your happy mail! 💌 Every scoop of glitter and every mold is sent with so much love. Thank you for letting us be a small part of your big creativity! What are you making this week? #SmallBusiness #PackingOrders #CraftHaul
• •Meet 'Stardust' ✨ A dazzling, high-quality polyester glitter that's solvent-resistant and ready for your resin art, tumblers, and more. Hand-mixed with care, because we believe every project deserves to sparkle. Let your creativity shine!