Brand Tone

Passionate, Exclusive & Curated, Artistic, Personal & Story-Driven, Knowledgeable & Connoisseurial, Approachable

Brand Values

• •Uniqueness & Exclusivity
• •Quality
• •Passion
• •Artistic Expression
• •Personal Connection & Guidance
• •Storytelling

Best Practices

• •Emphasize Uniqueness and Rarity: Consistently use terms like 'unique,' 'rare,' 'limited edition,' 'single cask,' and 'exclusive' to highlight the special nature of the offerings.
• •Weave in the Artistic Element: Regularly connect the whisky to the art, and vice-versa. Use descriptive, evocative language that appeals to both a whisky connoisseur's and an art lover's sensibilities. Mention 'Whisky Art' and Rayff Fagerberg's dual passion.
• •Maintain a Personal and Passionate Voice: Write from a place of genuine enthusiasm. Share the founder's story and the 'why' behind the brand. Use 'we' and 'our' to create a connection, and let the founder's personality shine through.
• •Be Informative and Educational (Subtly): While the tone is passionate, provide enough detail to inform the discerning customer (e.g., cask types, age, tasting notes snippets). This reinforces the connoisseurial aspect without being overly technical or dry.
• •Incorporate Customer Language and Experiences: Use snippets of positive customer feedback (with permission) or address common customer quests (e.g., 'finding that special bottle') to show understanding and build trust. This reinforces the approachable and helpful side of the brand.

Social Perception

Positive Customer Feedback, Niche Appeal, Limited Mainstream Visibility (currently)

Copy Examples

• •Headline: Beyond the Bottle: Where Whisky Meets Art. Body: At RF Unique Whisky & Art, every dram tells a story, and every bottle is a masterpiece. Discover Rayff Fagerberg's curated collection of rare single cask whiskies, paired with his evocative art. Indulge in a sensory journey like no other. Call to Action: Explore the Collection.
• •Headline: Taste the Extraordinary. Own the Unique. Body: Tired of the same old whiskies? RF Unique Whisky & Art offers a handpicked selection of limited-edition single cask bottlings you won't find anywhere else. From sought-after Scottish malts to intriguing Danish expressions, find your next exceptional pour. Call to Action: Shop Rare Whiskies.
• •Headline: The Art of Whisky, The Soul of the Cask. Body: For Rayff Fagerberg, whisky and art are inseparable passions. Experience this unique synergy with our exclusive bottlings and original artworks. Each piece is a testament to craftsmanship and a celebration of flavour and form. Call to Action: Discover Whisky & Art.
• •Headline: Your Personal Guide to Exceptional Spirits. Body: "After a good dialogue, it was possible to find a lovely whisky to my taste." – A Happy Customer. At RF Unique Whisky & Art, we believe in personal guidance. Let us help you navigate our world of unique whiskies and find the perfect expression for your palate. Call to Action: Get in Touch for a Recommendation.
• •Headline: More Than Just Whisky. It's a Passion Project. Body: RF Unique Whisky & Art was born from a dream: to share the most unique and memorable whisky experiences. Explore our carefully selected casks and the art they inspire, and become part of our story. Call to Action: Learn About Our Founder's Journey.