Brand Tone

Authentic & Appreciative, Warm & Friendly, Quality-Conscious & Craft-Oriented, Timeless & Elegant, Personal & Thoughtful

Brand Values

• •Craftsmanship
• •Personalization
• •Quality
• •Timeless Design
• •Sustainability
• •Customer Connection

Best Practices

• •Emphasize Craftsmanship and Quality: Always highlight the handmade nature, the quality of the leather (e.g., "full-grain," "Italian leather"), and the "Danish design" heritage. Use descriptive words that evoke tactile quality and durability.
• •Focus on Personalization and Meaning: Frame products not just as items, but as carriers of personal stories, memories, or thoughtful gestures. Encourage customers to envision how they can make a product uniquely theirs.
• •Maintain a Warm, Appreciative, and Authentic Voice: When interacting directly or writing generally, use language that is friendly, genuine, and shows gratitude towards customers. Share their stories and creations (with permission).
• •Highlight Timelessness and Sustainability: Connect the aesthetic to enduring style rather than fleeting trends. Mention the sustainable aspects like the longevity of leather and responsible sourcing where applicable.
• •Keep it Elegant and Concise: Reflect the minimalist Scandinavian design in the copy – clear, to the point, and beautifully phrased without excessive jargon or clutter. Ensure visuals and text work harmoniously.

Social Perception

High-Quality, Handcrafted Leather Goods, Unique and Personal Gifts, Stylish Scandinavian Design, Reliable and Customer-Focused, A Brand with an Appreciation for Detail

Copy Examples

• •Headline: Crafted by Hand, Personalized by You. Discover byRavn. Body: Each piece of byRavn leather tells a story. It begins with the finest full-grain leather, shaped by skilled hands in our workshop, and is completed with your unique touch. Create a timeless gift or a personal treasure that will only grow more beautiful with time.
• •Headline: The Art of Danish Design, in Leather. Body: Simple, elegant, and made to last. Our leather accessories embody the heart of Scandinavian design – functionality meets enduring style. Find the perfect piece to complement your life, beautifully and sustainably.
• •Headline: More Than a Keychain, It’s a Memory. Body: A special date, a name, a heartfelt message. Our personalized leather keychains keep your cherished moments close. Handcrafted with care, designed to be treasured. What will yours say?
• •Headline: Sustainable Style That Lasts. Body: At byRavn, we believe in quality that endures. Our leather goods are crafted to be part of your story for years to come, developing a rich patina that reflects your journey. Invest in pieces that are as kind to the planet as they are beautiful.
• •Headline: For Life’s Special Occasions, and Every Day In Between. Body: From celebrating milestones with a personalized B2B gift to adding a touch of handcrafted elegance to your daily essentials, byRavn offers timeless leather goods for every moment. Discover the difference of true craftsmanship.