Brand Tone

Friendly, Approachable, Humorous, Playful, Pet-Lover Centric/Enthusiastic

Brand Values

• •Love for Pets
• •Quality Products
• •Customer Satisfaction
• •Individuality/Personalization
• •Supporting Veterans

Best Practices

• •Embrace Humor and Lightness: Don't be afraid to be funny and a little sassy (like the "Bone Appétit" bowl).
• •Maintain Consistency Across Platforms: Ensure the friendly, humorous, and pet-enthusiast voice is consistent from the website product descriptions to social media posts and customer service interactions.
• •Use Pet-Centric Language: Speak directly to pet owners using familiar terms like 'dog mom' or 'cat lover'.
• •Showcase Product Uniqueness: Highlight what makes the designs different and special.
• •Emphasize Quality and Customer Satisfaction: Reinforce the brand's commitment to quality products and excellent customer service in all communications.

Social Perception

The brand aims to be perceived as a go-to for unique, quality pet-themed items for owners.

Copy Examples

• •"Grumpy, slightly offended, and in desperate need of caffeine."
• •"You and your dog will love."
• •"Who's The Guilty Dog?"
• •"When your best friend is your date and the kitchen's the VIP section..."
• •"Bone Appétit Ceramic Dog Bowl – Gourmet Meal with a Side of Sass."