Brand Tone

Elegant, Personal, and Aspirational

Brand Values

• •Quality and Craftsmanship
• •Timelessness and Durability
• •Individuality and Personal Expression
• •Sustainability and Ethical Sourcing
• •Creativity and Innovation

Best Practices

• •Lead with "Elegance and Craftsmanship": Always start messaging by emphasizing the sophisticated design and the high-quality, handmade nature of the jewelry. Use words like "meticulous," "handcrafted," "precision," and "timeless."
• •Incorporate the "Swiss Made" Hallmark: Regularly mention the Swiss origin, as it is a powerful global symbol of quality, luxury, and precision, which reinforces the brand's core values.
• •Tell the Story of Individuality: Frame the jewelry not just as an accessory, but as a tool for personal expression. Use phrases like "your unique style," "tell your story," and "a piece of you" to connect with customers on a personal level.
• •Highlight Ethical Choices: When relevant (especially for gold pieces), mention the use of "Fair Trade Gold" or "sustainably sourced gems" to appeal to the conscious consumer and reinforce brand integrity.
• •Maintain a Personal and Warm Tone: While the brand is luxurious, the customer service perception is very warm and personal. Copy should reflect this by being inviting and approachable, using "we" and directly addressing the customer ("your love story," "your style").

Social Perception

The public perceives "by Olga Ribler" as a high-quality, trustworthy, and desirable brand. Customer reviews are overwhelmingly positive, frequently praising the beautiful and unique designs as well as the "friendly and competent advice". The service is described as "super" and "simply top," with personal touches that create strong customer loyalty and repeat business. The brand has successfully established itself in the Swiss market, having "conquered the hearts" of several major cities with its timeless and durable creations. It is viewed as a go-to for fine jewelry, from trendy piercings to classic engagement rings.

Copy Examples

• •Elegance you can feel. Our new Aurelia Ring, handcrafted from 18k Fair Trade Gold and set with a brilliant-cut diamond. This isn't just jewelry; it's a piece of you. Made with precision, designed to last forever. #byOlgaRibler #SwissMade #FineJewelry #TimelessElegance
• •Your love story is unique. Your ring should be, too. Discover our collection of bespoke engagement rings, where Swiss craftsmanship meets timeless design. Let's create a symbol of your love that will last for generations. Book a personal consultation with us in Zurich or Lucerne. #EngagementRings #SwissDesign #CustomJewelry #OlgaRibler
• •Subtle luxury, singular statement. Our Barell piercing is meticulously crafted in Lucerne from hypoallergenic 18k gold, borrowing its precision from the Swiss watchmaking tradition. Designed for comfort and timeless style, it's the perfect everyday expression of your individuality. #GoldPiercing #MadeInSwitzerland #LuxuryPiercing
• •For Today, Tomorrow, and Always: Jewelry That Tells Your Story.
• •Inspired by Nature, Crafted by Hand. Explore the new 'Bloom' collection by Olga Ribler—a tribute to organic beauty and creative design. Find the piece that lets your style blossom. #NewCollection #HandcraftedJewelry #SwissJewelry