Brand Tone

Empowering & Confident, Inclusive & Welcoming, Enthusiastic & Passionate, Approachable & Friendly, Trendy & Modern

Brand Values

• •Self-Expression & Individuality
• •Empowerment
• •Inclusivity & Diversity
• •Quality & Efficacy
• •Conscious Beauty (emerging)
• •Community

Best Practices

• •Speak Directly to "Her" (Your Audience): Use "you" and "your" frequently. Make the customer the hero of their beauty story. Frame copy around how the products help *her* express *herself* and feel confident.
• •Embrace Empowerment Over Perfection: Focus on makeup as a tool for self-expression and confidence rather than fixing flaws. Use words like "unleash," "define," "express," "celebrate," "dare," and "empower."
• •Highlight Inclusivity Naturally: While mentioning a wide shade range is good, also ensure imagery and examples showcase diversity without making it seem like a forced talking point. Let the inclusivity shine through consistently.
• •Keep it Energetic and Positive: Use vibrant language, exclamation points where appropriate (but don't overdo it), and focus on the joy and creativity of makeup. Avoid overly technical or clinical language.
• •Infuse Values into Product Benefits: Don't just list "vegan" or "cruelty-free." Connect it to the larger value: e.g., "Shine with a clear conscience – our gloss is 100% vegan and cruelty-free, because beauty should be kind." or "Express yourself boldly *and* ethically."

Social Perception

Positive Product Experience, Black-Owned Brand Recognition, Growing Awareness, Trustworthy (for those who have tried), Aspirational yet Attainable

Copy Examples

• •Headline: Unleash Your Hue. Define Your Desire. Body: Why fit in when you were born to create? Our [Product Name, e.g., "Creamy Matte Liquid Lipstick"] isn't just makeup, it's your statement. Bold, vibrant, and unapologetically you. Vegan, cruelty-free, and lasts as long as your confidence. #BeYourOwnDesire #BYODBeauty
• •Headline: Your Beauty. Your Rules. Our Shades. Body: From the deepest tones to the lightest hues, BYO Desire celebrates YOU. Find your perfect match with our Skin to Skin Foundation, crafted for flawless coverage and an all-day radiant finish. Because everyone deserves to feel seen. #BYODInclusiveBeauty #FoundationForAll
• •Headline: Dare to Express. Body: Swipe on courage with our 'WET' Desire Lip Strobe! ✨ Non-sticky, super comfy, and packed with shimmer that speaks volumes. Go ahead, let your lips do the talking. What desire will you unleash today? #BYODLips #ShineBright
• •Headline: Join the BYOD Fam! ✨ Body: We see you, beauty! Tag us @byodesire in your makeup masterpieces for a chance to be featured. We're more than just cosmetics; we're a community celebrating every shade of beautiful. P.S. Our DMs are always open for your questions and shade-matching help! #BYODCommunity #MakeupLovers
• •Headline: Confidence Looks Good On You. (And So Does Our [Product Name]) Body: At BYO Desire, we believe beauty is about feeling amazing in your own skin. Our [Product, e.g., "Mood Eyeshadow Palette"] is designed to empower your creativity, with clean, cruelty-free ingredients you can trust. Create looks that are as unique and powerful as you are. #BYODConfidentBeauty #CleanCosmetics