Tono de Marca

The brand's tone is youthful, enthusiastic, and approachable, characterized by informal language, all-caps for emphasis, and playful emojis (✨, 🤍, 🥹). It aims to be relatable and fashion-forward, focusing on tangible benefits like adding charm and suitability for everyday wear, rather than a formal or high-end feel.

Valores de Marca

• •Handmade Quality
• •Durability & Longevity
• •Affordability
• •Accessibility & Customer Care

Mejores Prácticas

• •Lead with Core Values: Start almost every communication by highlighting at least one core value: "Handmade," "Water-Resistant," or "Affordable." This reinforces the brand’s main differentiators.
• •Use an Enthusiastic and Relatable Tone: Incorporate positive and energetic words ("Love," "Charm," "Perfect") and use emojis (✨,💧, 🤍) where appropriate to maintain a youthful and approachable voice.
• •Leverage Social Proof: Integrate customer testimonials and user-generated content into ads and product pages. Phrases like "Our customers say..." or featuring direct quotes builds trust and authenticity.
• •Emphasize "Problem/Solution": Frame the copy around solving common customer problems—jewelry that irritates sensitive skin, tarnishes from water, or is too expensive. Position BYNOVANN as the ideal solution.
• •Maintain Visual and Textual Consistency: Use a consistent format for capitalization to create emphasis (e.g., "ABORDABLES & DURABLES"). This stylistic choice, seen across the website, becomes a recognizable part of the brand's voice.

Percepción Social

The brand is perceived overwhelmingly positively as offering high-quality, stylish, and durable jewelry at a very low price point. Customers highly value its water-resistance and non-tarnishing properties, seeing it as a reliable and smart alternative to more expensive brands, leading to strong customer satisfaction and organic, word-of-mouth growth.

Ejemplos de Copy

• •Sun, sand, and shine that lasts. ☀️ Our water-resistant stainless steel jewelry is made for every adventure. Wear it from the waves to your weekend plans without a second thought. Style that’s as durable as you are. #BynovannStyle #HandmadeJewelry #WaterResistant
• •Handmade in Quebec. Styled for Everywhere. Upgrade your look with jewelry that’s built to last. At BYNOVANN, we handcraft durable, water-resistant pieces that won't break the bank. Affordable style, delivered fast. Shop our collection for under $20.
• •EFFORTLESS STYLE, UNBEATABLE PRICE. Handmade, water-resistant jewelry designed for your daily life. Shine on. ✨
• •Tired of jewelry that tarnishes? 🚮 Ours is 100% water-resistant. 💧 Handmade in Quebec. ✨ Look great, save money. 😉 #JewelryHacks #AffordableFashion #BYNOVANN
• •That new necklace you wanted? It’s water-resistant (and on sale).