Brand Tone

Personal & Approachable, Inspirational & Empowering, Trendy & Fashion-Forward, Playful & Creative

Brand Values

• •Individuality & Self-Expression
• •Handmade Quality & Craftsmanship
• •Customer Connection & Satisfaction
• •Versatility & Mix-and-Match Philosophy
• •Accessibility & Affordability

Best Practices

• •Embrace "You" Language: Focus on the customer and their individuality. Use direct, inclusive language that speaks to their desire for self-expression (e.g., "your style," "reflect you," "design your own").
• •Highlight the Story & Craftsmanship: Weave in elements of the brand's origin, the founder's passion, and the handmade nature of the jewelry. This builds authenticity and a personal connection.
• •Inspire Creativity & Playfulness: Encourage customers to experiment with the mix-and-match concept. Use words that evoke fun, creativity, and personal style exploration.
• •Maintain an Approachable & Friendly Voice: Even when being inspirational or fashion-forward, keep the tone warm, inviting, and helpful. Avoid overly technical jargon and be relatable.
• •Showcase Versatility & Solutions: Emphasize how ByNouck jewelry can fit into various aspects of the customer's life and style, providing styling tips and showing how pieces can be combined for different occasions.

Social Perception

Positive Customer Experiences, Appreciation for Customization, Strong Online Community, Good Customer Service, Brand Origin & Story, Awareness of Material

Copy Examples

• •Headline: Your Story, Your Stack. Design a look that’s uniquely YOU. Body: Don't just wear jewelry, express yourself. With ByNouck's endless mix-and-match charms and chains, you're the designer. What will your pieces say about you today? #ByNouck #DesignYourOwnStory
• •Headline: Handmade in Holland, Loved Everywhere. ✨ Body: From our atelier in Haarlem to your jewelry box, each ByNouck piece is crafted with love by our team of amazing women. Discover the magic of handcrafted details. #ByNouckJewelry #HandmadeWithLove
• •Headline: Dare to Drip? Layer up your personality. Body: More is more when it comes to showing off your style. Get playful with our latest collection and stack, layer, and combine to your heart's content. Styling advice? We've got you covered on site! #MixAndMatchMagic #ByNouckStyle
• •Headline: That "Just Unboxed Happiness" Feeling. Body: We believe every ByNouck piece should feel like a special gift – even if it's to yourself! Beautifully packaged and ready to shine. Treat yourself or someone special. #ByNouck #GiftJoy
• •Headline: Inspired by the World, Designed for You. Body: From dreamy tropical shores to the magic of the universe, our collections bring a touch of wonder to your everyday. Let your jewelry tell your adventure. What inspires you? #ByNouckAdventures #JewelryInspo