Tono de Marca

Artisanal, Passionate, Community-Oriented

Valores de Marca

• •Authenticity
• •Quality & Craftsmanship
• •Sustainability
• •Passion
• •Customer Service

Mejores Prácticas

• •Always Lead with Passion and Craftsmanship: Use words like "handmade," "stitched with care," "crafted," and "passion" frequently. This language reinforces your core value proposition and differentiates you from mass-market brands.
• •Emphasize "Slow Fashion": Explicitly use the term "slow fashion" to attract conscious consumers. Explain what it means in your context re sustainability, quality over quantity, and timeless, personal style.
• •Tell the Story Behind the Product: Don't just sell a bikini or a shrug; sell the "odyssey in every thread." Share behind-the-scenes content, the inspiration for a collection, or the time it takes to create a single item. This builds perceived value and emotional connection.
• •Maintain a Personal and Approachable Voice: Write as if you are speaking directly to a friend who shares your passion. Use "we" and "you" to create a sense of community. Respond to comments and messages with this same authentic, friendly tone.
• •Let the Visuals and Copy Work Together: Ensure your copy enhances what is seen in the photos and videos. If you post a vibrant, colorful item, use equally vibrant and expressive language. If you post a detailed close-up of the stitching, your copy should mention the intricate craftsmanship.

Percepción Social

Artistic & Unique, High-Quality & Handcrafted, Trusted & Personal

Ejemplos de Copy

• •Stitched with care, designed for you. Our new [Product Name] shrug set isn't just an outfit; it's a feeling. Experience the embrace of slow fashion and wear a piece of our passion. #ByNKBRND #SlowFashion #CrochetLove #HandmadeWithCare
• •Tired of the same old styles? Let your style speak for you. At ByNaturalKreations, every thread tells a story of passion and craftsmanship. Discover our handmade crochet bags and accessories. Your new favorite piece is waiting. #CrochetArt #UniqueFashion #NKBRND
• •From a single thread to your new favorite top. ✨ This is what slow, sustainable fashion looks like. Passion in every single stitch. #HandmadeFashion #CrochetTikTok #ByNKBRND #ArtInMotion
• •ByNaturalKreations: An Odyssey in Every Thread. We believe in the power of handmade, the beauty of slow fashion, and the passion of authentic creation. Explore collections stitched with care, just for you.
• •**Subject: It's Here: The Collection We Poured Our Hearts Into.** Hi [Customer Name], we believe fashion should be personal, passionate, and authentic. That's why we're so excited to share our new collection with you. Each piece was handcrafted with dedication, ready to add a unique touch to your wardrobe. See the new arrivals.