Brand Tone

Warm and Inviting, Inspiring and Story-Driven, Customer-Centric and Reassuring, Passionate and Curated, Seasonality and Connection to Nature

Brand Values

• •Quality and Uniqueness
• •Customer Satisfaction
• •Seasonality
• •Connection to Nature
• •Sustainability (implied)

Best Practices

• •Maintain a Customer-Centric Approach: Always address the customer directly (using 'you' and 'your')
• •Emphasize product benefits: Highlight how the products and services benefit them (e.g., 'everyone deserves a beautiful interior,' 'direct to your home').
• •Showcase the Passion and curation: Highlight that items are hand-picked and carefully curated.
• •Emphasize quality and uniqueness: Focus on the 'hand-picked,' 'special' products that 'surprise'.
• •Continue emphasizing Price & Quality: Customers feel they are getting good value.

Social Perception

Customers generally perceive the brand positively, particularly regarding product quality and customer service. They feel they are getting good value for the price.

Copy Examples

• •Every product tells a story of the season.
• •Everyone deserves a beautiful interior.
• •Bringing the magic of each season direct to your home.
• •Products that surprise, renew, and enrich.
• •Free shipping, easy returns, and daily customer service availability.