Brand Tone

aspirational, trendy, and confident

Brand Values

• •Style and Trend Leadership
• •Accessibility
• •Confidence

Best Practices

• •Lead with Confidence: Use strong, declarative sentences. Avoid hesitant language. Phrases like "Shop Now" and "Discover The Collection" are direct and effective.
• •Focus on the Aesthetic: The copy should always complement the visuals. Use descriptive but concise language that highlights the style and material of the garments (e.g., "oversized vegan leather," "feather cuff blazer").
• •Use Aspirational Language: Frame products not just as clothing, but as tools for self-expression and confidence. Connect the clothing to a feeling or a lifestyle.
• •Maintain a Consistent Voice Across Platforms: The confident, trendy tone on Instagram should be mirrored in website copy, emails, and any other customer touchpoints to build a strong, recognizable brand identity.
• •Leverage User-Generated Content (UGC): Encourage customers to share their looks using a specific hashtag. Reposting UGC reinforces the aspirational-yet-attainable brand image, showing real people embodying the bymollie style.

Social Perception

The public perception of bymollie is still developing. While there are no formal reviews on platforms like Trusted Shops, the brand has a significant following on Instagram, suggesting a strong visual appeal within its target demographic. The use of influencers and a polished aesthetic likely contributes to a perception of being on-trend and desirable. The lack of extensive customer reviews or news articles suggests that it is a relatively new or niche brand that relies heavily on social media for its reputation and reach. TikTok content related to "bymollie" often gets mixed with other brands like "Molby the Label," indicating some potential for brand name confusion.

Copy Examples

• •Your winter wardrobe called. It's asking for this coat. The ultimate statement in luxe faux fur is here. Tap to shop before it's gone. #bymollie #fauxfur #winterfashion
• •Not just a blazer. It's a statement. The Washed Leather Blazer is designed for the bold. Perfect for dressing up or down, it’s the versatile piece you’ve been searching for. Shop the look.
• •Effortless style, solved. Our Crop Blazer and Mini Skirt Co-ord is the perfect pairing for a confident, put-together look. Wear together or separately for endless styling options. Own it.
• •It's now or never. Get up to 50% off sitewide and reinvent your style for less. Don't wait, these looks won't hang around. #sale #bymollie #fashion
• •NEW IN: The pieces you've been waiting for have arrived. Swipe up to explore the collection and define your style this season. #newcollection #styleinspiration