Brand Tone

Creative & Inspiring, Friendly & Welcoming, Personal & Passionate, Premium & Enchanting

Brand Values

• •Creativity & Self-Expression: Enabling customers to design and craft unique pieces that tell their own story.
• •Quality & Purity: Using pure and solid silver and gold with natural gemstones, ensuring skin-friendly and lasting jewellery.
• •Experience & Joy: Providing a fun, memorable, and hands-on workshop experience.
• •Inclusivity & Support: Welcoming beginners and providing guidance to ensure everyone can create something they love.
• •Personal Connection: Crafting jewellery with love and expertise, and collaborating with clients to bring their dream jewellery to life.

Best Practices

• •Emphasize the 'Experience': Always highlight the joy, fun, and magic of the creative process, not just the end product. Use words like 'enchanting,' 'memorable,' 'joyful,' 'creative journey.'
• •Maintain a Welcoming and Encouraging Voice: Use inclusive language. Reassure potential customers that no prior experience is needed and that they will be supported throughout the workshop.
• •Showcase Personal Stories and Passion: Share the 'why' behind the brand, like the founders' story, and convey genuine enthusiasm for jewellery making and helping others create. This builds connection and trust.
• •Balance Premium Quality with Accessibility: While highlighting the premium materials and VIP experience, ensure the tone remains friendly and approachable, not exclusive or intimidating.
• •Encourage User-Generated Content and Community: Actively invite customers to share their creations and experiences. Use phrases that foster a sense of community, like 'Join our community,' 'Share how you wear your By Me jewellery.'

Social Perception

Customers perceive By Me Jewellery Workshop very positively. Reviews highlight the enjoyable and 'enchanting' experience of the workshops, the patience and professionalism of the instructors, and the beautiful, high-quality results. The workshops are seen as a great activity for individuals, couples, and groups, offering a unique and memorable way to create personalized jewellery. The brand is regarded as offering a premium experience in an intimate and supportive setting. The focus on hypoallergenic materials is also a noted benefit.

Copy Examples

• •Headline: Discover Your Inner Artisan. Body: Join our Brisbane workshop and craft a stunning piece of pure silver or gold jewellery that’s uniquely you. No experience? No worries! Our friendly experts will guide you every step of the way. Create more than just jewellery; create a memory. Book your enchanting experience today!
• •Headline: Your Story, Forged in Gold. Body: At By Me Jewellery Workshop, we believe every piece of jewellery should be as unique as the person who wears it. Design and handcraft your dream ring or bangle with us, using the finest natural gemstones and pure, skin-friendly metals. Let's create something beautiful together.
• •Headline: The Perfect Creative Escape. Body: Unwind, create, and connect at By Me Jewellery Workshop. Our fun, hands-on classes in Brisbane offer a magical experience where you'll learn silversmithing techniques and walk away with a handcrafted treasure. Perfect for yourself, or a gift for someone special!
• •Headline: Celebrate Moments, Craft Memories. Body: Looking for a unique way to mark a special occasion? Our VIP jewellery making workshops are perfect for couples, friends, or creative souls. Enjoy an intimate setting, expert guidance, and the joy of bringing your own design to life.
• •Headline: Pure Materials, Passionate Craftsmanship. Body: Born from a passion for purity, By Me Jewellery Workshop uses only hypoallergenic silver and gold. Join our workshops or explore our collection – experience the beauty of handcrafted jewellery, made with love and expertise, right here in Brisbane.