Brand Tone

personal, artistic, and minimalist

Brand Values

• •Craftsmanship
• •Uniqueness
• •Minimalist Aesthetics
• •Quality & Comfort

Best Practices

• •Lead with the "Handmade" Story: Always emphasize the "slow-made," "small-batch," and "handcrafted" nature of the products. This is a core differentiator and a primary value proposition.
• •Use Sensory & Evocative Language: Incorporate words like "lightweight," "artistic," "minimalist," "sculptural," and "earthy" to help customers visualize and feel the product.
• •Maintain a Personal Voice: Write from the creator's perspective when appropriate (e.g., "My latest design," "I was inspired by..."). This reinforces the personal connection that customers value.
• •Tell a Story: Briefly share the inspiration behind a collection or a specific piece. Whether it’s a color palette inspired by a landscape or a shape from modern architecture, stories add depth and value.
• •Keep it Clean and Concise: The copy should mirror the brand's minimalist aesthetic. Use clear headings, short paragraphs, and concise sentences. Avoid jargon and overly complex language to ensure the message is as clean and accessible as the designs.

Social Perception

Customers and the general public perceive By Megs as a high-quality, trustworthy small business. Reviews and comments on social media platforms consistently praise the unique and beautiful designs, the lightweight feel of the earrings, and the excellent customer service. The brand is seen as a go-to for stylish, modern, and handcrafted jewelry that feels personal and distinct.

Copy Examples

• •Slow-made for your busiest days. The 'Sage' arch earrings bring a touch of calm artistry to your look. Perfectly lightweight, handcrafted, and uniquely yours.
• •Wearable Art. Discover our new collection of minimalist polymer clay earrings, designed and handcrafted with intention.
• •Subject: A little something new from our studio… Body: "Freshly designed and handcrafted, the latest collection is here. Inspired by earthy tones and organic shapes, these pieces are made to be as unique as you are. Explore the new arrivals."
• •Tired of heavy, mass-produced jewelry? Experience the lightweight comfort and unique style of By Megs. Each pair of polymer clay earrings is a small piece of art, handmade just for you. Shop small, wear beautifully.
• •Meet The Clara. With its gentle curves and matte finish, this piece is an ode to simplicity. Each pair is carefully mixed, shaped, and assembled by hand in our studio, making them incredibly lightweight and comfortable for all-day wear. A perfect, subtle statement.