Tono de Marca

Friendly, relatable, empowering, confident, helpful, informative, playful, and fun.

Valores de Marca

• •Accessibility
• •Affordability
• •Quality and Durability
• •Nail Health
• •Community
• •Innovation

Mejores Prácticas

• •Lead with the Value Proposition: Always center messaging around the core benefits: saving time, saving money, and protecting nail health.
• •Amplify Social Proof: Continue to integrate customer reviews, testimonials, and user-generated content across all channels. Phrases like "Join 50,000+ happy customers" build immediate trust.
• •Maintain a Relatable, Fun Tone: Use conversational language and playful product names. Avoid overly technical jargon. The brand's personality is a key differentiator and should feel like getting advice from a trusted friend.
• •Emphasize Ease and Empowerment: Frame the application process as a simple, enjoyable, and therapeutic activity. Use copy that empowers customers, highlighting that they can achieve professional results themselves.
• •Stay Visually Driven: Pair all copy with high-quality, vibrant visuals (photos and videos) that show the product in action and the final result. The copy should complement the visuals, telling the story that the images begin.

Percepción Social

Overwhelmingly positive, characterized by high customer satisfaction, trust, credibility, and a trendy, viral presence thanks to its innovative product.

Ejemplos de Copy

• •Coffee in one hand, confidence in the other. ☕✨ We’re obsessed with this chic mani from @[username]! She’s rocking our 'Midnight Black' gels and making it look effortless. Who needs a salon when you’ve got the Crew? Tap to shop and get your own salon look at home!
• •Half the Time, Half the Price, Zero Nail Damage. Tired of expensive salon appointments that wreck your nails? By Me and Crew is your new secret weapon. Get a flawless gel manicure in under 20 minutes that lasts for over two weeks. Vegan, cruelty-free, and loved by 50,000+ happy customers. Click to find your perfect shade!
• •Psst... Your Next Favorite Manicure is Inside (and on sale!). Don't miss out! Treat yourself to a damage-free mani that actually lasts.
• •POV: You finally tried the viral gel nail stickers and you're never going back. Okay, the hype is REAL. I did this entire 'glazed donut' mani during my lunch break. No damage, no chipping after a week, and I've gotten so many compliments. 10/10 recommend joining the Crew! #bymeandcrew #gelnailstickers #diynails #nailtok
• •Salon Nails From Your Sofa. Welcome to the future of manicures. Long-lasting, easy to apply, and zero damage. Ready for your glow-up? Shop Best Sellers