Brand Tone

The brand's tone is sophisticated, approachable, and empowering. It is elegant and practical, with polished yet clear language that avoids technical jargon. It maintains a friendly, human-centric feel, fostering connection and trust.

Brand Values

• •Comfort Without Compromise
• •Timeless Style & Versatility
• •Quality & Craftsmanship
• •Inclusivity
• •Community & Female Empowerment

Best Practices

• •Emphasize "And," Not "Or": Always frame the brand's offering as a combination of two desirable qualities, never a compromise. It's "Style and Comfort," "Timeless and Modern," "Elegant and Practical." This reinforces the core value proposition.
• •Use Empowering, Action-Oriented Language: Incorporate words that speak to the active, busy lives of the target audience. Use phrases like "for women on the go," "engineered for modern life," and the brand's signature "Gaux Girls" to create a sense of movement and empowerment.
• •Tell the Story of Craftsmanship: Consistently mention the product's origins designed in NYC, handcrafted in Spain. This detail adds a layer of luxury, justifies the price point, and reinforces the brand's commitment to quality.
• •Speak Directly to the Fit Solution: In product descriptions and ads, consistently highlight the inclusive sizing and multiple widths. This is a major pain point for many shoe shoppers and a key differentiator for the brand. Frame it as the solution customers have been looking for.
• •Maintain an Approachable-Luxury Tone: The voice should feel like a trusted, stylish friend offering advice. It is sophisticated but not exclusive. Use "we" to connect with the audience on a personal level, referencing the founders' story to build authenticity and a human connection.

Social Perception

The public perception of By Margaux is largely positive, praised for successfully merging style with exceptional comfort. Customers value the quality, fit, and the wide range of sizes and widths. However, some mixed reviews exist regarding the price point versus perceived durability, and occasional sizing challenges like heel slippage. Despite these critiques, the overall sentiment remains favorable, leading to many repeat buyers.

Copy Examples

• •Engineered for your busiest days. Our best-selling Pointe combines timeless elegance with all-day comfort, so you never have to choose between looking good and feeling good. Where will you Gaux today? #ByMargaux #GauxGirls
• •Tired of the search for a beautiful shoe that *actually* fits? We were too. That's why we offer 3 different widths and an inclusive size range from 33 to 45. Handcrafted in Spain with luxurious materials and a focus on comfort, your perfect pair is just a click away. Discover the difference a perfect fit makes.
• •Meet the Loafer that does it all. Designed in New York and handcrafted in Spain, this shoe is a masterclass in modern luxury. Featuring plush foam padding and a timeless silhouette, it’s the effortlessly chic choice for navigating everything from boardrooms to brunch. Style without the shuffle.
• •Your day doesn't stop, and your shoes shouldn't either. By Margaux was founded on the belief that style and comfort should coexist. Experience footwear designed for the demands of modern life. Shop our collection of go-anywhere, do-anything shoes.
• •We noticed you had your eye on something special. Remember the thoughtful design, the unmatched comfort, and the timeless style you loved? Complete your order today and discover why women everywhere are making By Margaux their go-to shoe. Your feet will thank you.