Brand Tone

Trendy, eco-conscious, ethical, and sophisticated.

Brand Values

• •Sustainability
• •Ethical Fashion
• •Quality/Craftsmanship
• •Innovation
• •Social Responsibility

Best Practices

• •Highlight the eco-friendly materials and production processes.
• •Emphasize the New York City connection and fashion-forward design.
• •Showcase the Italian craftsmanship and quality of the products.
• •Connect the clothing to the wearer's identity and values regarding sustainability.
• •Use strong visuals and storytelling to convey the brand's message on social media.

Social Perception

Trendy, emerging streetwear brand with a strong NYC identity, aligned with current fashion trends, and appealing to socially conscious consumers.

Copy Examples

• •"Step into style with our new vegan footwear collection, crafted in Italy from recycled ocean plastic. Sustainable fashion for the modern New Yorker."
• •"BYMANYC: Where cutting-edge design meets eco-friendly materials. Experience the future of fashion."
• •"From runway to reality: Our sustainable pieces bring high fashion to your everyday life, guilt-free."
• •"Join the movement. Dress your values with BYMANYC's eco-conscious clothing, designed for a better world."
• •"BYMANYC New York: Redefining luxury with sustainability. Shop our collection and make a statement."