Brand Tone

Inspiring, Calm, Modern, and Approachable

Brand Values

• •Aesthetic & Design
• •Self-Expression & Individuality
• •Accessibility & Affordability
• •Simplicity & Minimalism
• •Ethical Practices & Artistry

Best Practices

• •Develop a Brand Voice Guide: Clearly define your brand's personality, tone words (e.g., inspiring, calm, modern, friendly), and "voice" (e.g., "we speak like a helpful friend who loves art"). Share this with anyone creating content.
• •Use Consistent Language & Terminology: If you refer to your customers as "art lovers" or your style as "modern minimalist," use these terms consistently across all platforms.
• •Visual-Verbal Harmony: Ensure your copy complements your visual identity. If your art is serene and minimalist, your language should be too – avoid overly loud, aggressive, or cluttered text.
• •Audience-Centric Approach: Write for your target audience. Understand their aspirations for their homes and how your art can help them achieve that. Use language that resonates with them.
• •Review and Refine: Regularly review your website copy, social media posts, and marketing materials to ensure they consistently reflect your desired brand tone. Get feedback and be open to making adjustments.

Social Perception

Customers generally appreciate the affordability, instant access, and wide variety of styles available with digital prints. A professional website and active, aesthetically pleasing social media would contribute to a positive perception.

Copy Examples

• •Homepage Banner: "Transform Your Space. Discover Art That Speaks to You. Explore our collection of unique digital prints and bring calm, creativity, and style home."
• •Product Description (for a minimalist abstract print): "Less is more, and our 'Serene Lines' digital print is proof. With its gentle curves and calming palette, this piece adds a touch of modern elegance to any room. Instantly download and print to create your tranquil escape."
• •Instagram Post Caption (showcasing a print in a room setting): "Finding beauty in simplicity ✨ Our latest abstract print brings a peaceful vibe to this cozy corner. How would you style it? #bymanie #digitalart #homedecor #minimalisthome #wallartinspo"
• •Pinterest Pin Description (for a bohemian print): "Embrace your inner free spirit. 🌿 This bohemian-inspired digital art print adds a touch of warmth and personality to your sanctuary. Perfect for creating a space that's uniquely yours. Download, print, and love. #bohoart #digitaldownload #printableart #bymanieprints #bohodecor"
• •Email Newsletter Snippet (announcing new arrivals): "Hello Art Lover, Refresh your walls with our newest arrivals! From soothing minimalist designs to vibrant abstract pieces, find the perfect digital print to inspire your everyday. Shop now and instantly elevate your home."