Brand Tone

Empowering, inspirational, luxurious, authentic, and caring. It speaks with the voice of a mentor and confidante, uplifting and building confidence with positive, encouraging language focused on self-worth and dreams.

Brand Values

• •Empowerment
• •Authenticity and Inclusivity
• •Ethical Practices
• •Giving Back
• •Quality and Innovation

Best Practices

• •Always frame your copy around the core value of empowerment, enabling the customer to feel confident, beautiful, or successful.
• •Consistently mention the brand's missionbeing clean, vegan, inclusive, and supporting social causes like Smile Trainto build a deeper connection with the audience.
• •Write as a mentor or a passionate friend, using words like "believe," "vision," "transform," and "journey." Share the founder's story and customer testimonials for authenticity.
• •Emphasize the "skincare-infused" nature of the products and their high-quality, ethically sourced ingredients to reinforce the brand's commitment to quality and well-being.
• •Ensure that the language used always feels premium and sophisticated, aligning with the visual branding and elevating the perception of the products.

Social Perception

The public perceives ByMaira Beauty as a high-quality, trustworthy, and aspirational brand. Customers view the products as effective and luxurious. The founder's personal story and the brand's mission of empowerment and social good resonate with the audience, creating a perception of a brand with a purpose beyond commerce. The educational arm, ByMaira Academy, positions them as experts and mentors within the beauty industry, garnering respect from aspiring entrepreneurs.

Copy Examples

• •Your All-in-One. Your Authentic Glow. Simplify your routine without sacrificing luxury. Our Velvet Tint, infused with argan oil and shea butter, glides onto lips, cheeks, and eyes for a seamless, nourishing touch of color. Beauty that feels as good as it looks. #ByMairaBeauty #MultiTint #VeganMakeup #SkincareInfused
• •Stop Dreaming. Start Building. Your vision for a beauty brand is closer than you think. At ByMaira Academy, our founder Maira Azizi shares the exact strategies she used to build a global brand. Learn to navigate the industry, source from top suppliers, and launch with confidence. Your empire starts here. Enroll in our masterclass today. CTA: Learn More
• •Beauty with Purpose. We believe in beauty that transcends cosmetics. Every ByMaira Beauty purchase empowers women and supports life-changing surgeries for children through our partnership with Smile Train. This is more than a movement. This is beauty, redefined.
• •Subject: The Mascara That Cares for Your Lashes. Introducing The Real Mascaraa revolution in eye makeup. Our formula delivers dramatic, ultra-black volume while being infused with a Korean skincare serum to nourish and strengthen your lashes. Experience the difference of a mascara thatfs vegan, smudge-proof, and designed to empower your gaze.
• •(Scene: A user quickly dabs and blends the Multi-Tint on her cheeks, lips, and eyelids, set to upbeat music.) On-screen text: 1 Product. 3 Uses. 5 Minutes. Endless Confidence. Voiceover/Caption: "Our skincare-infused Multi-Tint is for the woman on a mission. Vegan, Halal, and designed for every skin tone. Feel beautiful, feel authentic, feel you. #ByMairaBeauty #CleanBeauty #HalalMakeup"