Brand Tone

aspirational, professional, and empowering

Brand Values

• •Client-Centricity & Satisfaction
• •Quality & Expertise
• •Empowerment Through Education
• •Enhancing Natural Beauty
• •Artistry and Passion

Best Practices

• •Lead with "You" and "Your": Always center the client in the narrative. Frame benefits around their needs, desires, and feelings (e.g., Your wedding day, Gain your confidence, Elevate your skills). This makes the copy feel personal and directly addresses the reader's goals.
• •Use Empowering & Aspirational Language: Consistently use words like "elevate," "master," "empower," "radiant," "flawless," "bespoke," and "confidence." This vocabulary reinforces the brand's premium positioning and its core value of making people feel their best.
• •Balance Artistry with Reassurance: While showcasing high-level skill, also use language that is calming and reassuring, especially for bridal clients. Phrases like "in capable hands," "feel at ease," and "stress-free" build the trust necessary for a service-based brand.
• •Clearly Segment Your Audience: Tailor the copy to the specific audience you are addressing. The language for a bridal client should be elegant and emotional, while the copy for an aspiring MUA can be more direct and business-focused, using terms like "scale," "attract clients," and "strategy."
• •Maintain a Professional and Polished Voice: Ensure all copy, from social media captions to website text and email replies, is free of errors and maintains a consistent, professional tone. Avoid overly casual slang to uphold the brand's high-quality image.

Social Perception

Clients view bymadelinemakeup as a reliable, highly skilled, and professional service provider, trusting it for important events. The social media audience perceives the brand as both aspirational and educational, seeking inspiration, tutorials, and expert tips, fostering a community around Maddie's services and knowledge.

Copy Examples

• •Timeless elegance for a day you'll always remember. We focused on creating a luminous, soft-glam look for our beautiful bride, ensuring it felt as incredible as it looked and lasted through every happy tear and dance. It’s an honor to be part of these moments. Planning your special day? Let's create your dream look together.
• •Tired of that makeup bag full of products you don't know how to use? Let's change that. My 1-on-1 lessons are designed for YOU. We'll master a flawless everyday look in minutes, giving you the confidence to conquer any day. Link in bio to book your session!
• •Bespoke Bridal Artistry. Radiant, Timeless, and Unforgettably You.
• •Are you a makeup artist ready to turn your passion into a thriving business? My 1-on-1 coaching calls are for you. We'll build a strategy to attract your dream clients, price your services with confidence, and create a brand that’s 100% you. Stop struggling and start scaling. Let's talk!
• •Unlock the secrets to my most-requested client look. My 'Bronze & Glowy' online masterclass gives you lifetime access to the techniques for creating a flawless, sun-kissed complexion that lasts. Elevate your artistry and give your clients that radiant finish they crave. Enroll now and start glowing.