Brand Tone

friendly, inspiring, and accessible

Brand Values

• •Quality and Durability
• •Accessibility and Affordability
• •Individuality and Self-Expression
• •Customer-Centricity
• •Innovation and Curation

Best Practices

• •Always Be Welcoming and Personal: Use "you" and "your" to speak directly to the customer. Maintain a friendly and approachable tone, as if offering advice to a friend.
• •Emphasize Quality with Confidence: Clearly communicate the benefits of the materials, such as the non-discoloring nature of stainless steel. This builds trust and justifies the purchase.
• •Inspire, Don't Just Sell: Frame products as tools for self-expression and confidence. Use storytelling and inspirational language to connect with the customer's aspirations.
• •Maintain a Consistent Brand Lexicon: Regularly use keywords and phrases associated with the brand, such as "timeless," "statement," "inspire," "your style," and "quality."
• •Keep it Clean and Accessible: Mirror the brand's visual aesthetic in the copy clear, concise, and easy to understand. Avoid overly complex or technical jargon to ensure the message of accessible luxury is maintained.

Social Perception

The brand is perceived as reliable and having "fijne communicatie" (pleasant communication). The active and aesthetically pleasing social media presence likely contributes to a perception of Byloot as a trendy and trustworthy brand in the online jewelry space.

Copy Examples

• •Your new favorite story starts here. ✨ Discover our latest collection of timeless stainless steel jewelry, designed to be worn and loved every day. Because you deserve pieces as resilient and beautiful as you are.
• •Rain or shine, our jewelry is designed for your life. Made with high-quality stainless steel, these pieces won't tarnish or fade. So go ahead, live your life we'll keep you sparkling.
• •Don't just make a statement. Be the statement. Our bold new earrings are here to help you express every facet of you. Find the pair that speaks your language.
• •The perfect gift for them, a little treat for you. Spoil someone special (or yourself!) with our curated collection of handmade and timeless jewelry. Thoughtfully designed, beautifully packaged.
• •How do you style your Byloot? We love seeing our pieces out in the wild! Tag us in your photos for a chance to be featured and inspire our community. #BylootStyle