Brand Tone

Confident, Playful, Trendy, Friendly, Direct & Sales-Oriented

Brand Values

• •Self-Esteem & Confidence
• •Quality
• •Customer Satisfaction
• •Uniqueness & Style
• •Trendiness

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to. Cinderella21 targets a youthful, trend-conscious audience. Use relevant slang (moderately), emojis where appropriate (like on social media), and a generally informal but empowering tone.
• •Emphasize Benefits, Not Just Features: Instead of just saying 'high-quality fabric,' explain what that means for the customer: 'Our high-quality fabrics don't just feel amazing, they sculpt your shape and move with you, so you feel as good as you look.' Focus on the confidence and self-esteem boost.
• •Be Consistent Across Platforms, Adapt the Delivery: While the core tone (confident, playful, trendy) should remain, the delivery can be adapted. TikTok allows for more raw, humorous, and fast-paced content, while an email might be slightly more polished but still maintain the brand's personality.
• •Incorporate User-Generated Content (UGC) Language: Pay attention to how your customers talk about your brand in reviews and social media comments. Echoing their positive sentiments and language can make your copy more relatable and authentic.
• •Develop a Tone of Voice Guide: Create a simple internal guide outlining key brand voice characteristics (e.g., Confident, Playful, Empowering, Trendy, Friendly), words to use, words to avoid, and examples of good/bad copy. This ensures everyone creating content is on the same page.

Social Perception

Positive Customer Experience, Fashionable & Trendy, Empowering, Good Value (for some), Engaging Online Presence

Copy Examples

• •Instagram Post (New Arrival Dress): Stop scrolling, Queen! 👑 Your next obsession just dropped. This dress isn't just a look, it's a whole mood. Ready to make heads turn and exes weep? 😉 Tap to shop the [Dress Name] now and own it! #Cinderella21 #NewCollection #ConfidenceBoost #MakeThemStare
• •TikTok Video (Styling a Versatile Jumpsuit): From ☕ coffee run chic to 🔥 date night glam – this jumpsuit does it ALL. Watch how we style the [Jumpsuit Name] for any vibe. Which look is your fave? Drop a comment! 👇 Link in bio to snag yours before it's gone! #Cinderella21Style #OutfitInspo #DayToNightFashion #TrendAlert #MustHave
• •Facebook Ad (General Collection): Tired of blending in? 😒 Cinderella21 brings you the boldest American fashion that’s all about YOU. High-quality pieces designed to make you feel fabulous and unstoppable. 🔥 Shop our latest collection and get ready for that self-esteem glow-up! ✨ Express shipping available! Shop now: [Link to Website] #Cinderella21 #AmericanFashion #BeBold #ShopNow #Fashionista
• •Website Banner (Homepage): WARNING: Our clothes may cause extreme confidence & an influx of compliments. 😉 Discover American fashion that enhances your curves and your attitude. Shop Cinderella21 – Feel Amazing, Look Unforgettable. [Shop New Arrivals Button]
• •Email Newsletter Subject Line: Psst... Your Confidence Called, It's In This Email 👀 (New Drops Inside!) Body Snippet: Hey Gorgeous! Ready to upgrade your wardrobe and your vibe? Our new American fashion arrivals at Cinderella21 are here to help you do just that. Think quality fabrics, figure-loving fits, and styles that scream 'I've arrived!' Don't just wear clothes, wear confidence. [Shop Now Button]