Brand Tone

Elegant & Delicate, Personal & Soulful, Approachable & Friendly, Inspirational & Aspirational (Subtle), Authentic & Genuine

Brand Values

• •Simplicity & Minimalism
• •Quality & Craftsmanship
• •Everyday Elegance
• •Personal Expression & Meaning
• •Customer Focus
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tone words (e.g., elegant, soulful, delicate, warm, genuine), "words we use," "words we avoid," and examples of good/bad copy.
• •Focus on "Soul" and Storytelling: Consistently weave in the idea of jewelry having personal meaning and being part of the wearer's journey, rather than just being an accessory. Use evocative language that speaks to feelings and aspirations.
• •Embrace Simplicity in Language: Mirror the minimalist aesthetic of the jewelry in the copy. Use clear, concise sentences. Avoid overly complex jargon or overly trendy slang that might quickly become dated.
• •Maintain a Warm and Personal Approach: Address the customer directly (using "you," "your"). When interacting on social media or in customer service, ensure responses are friendly, empathetic, and helpful.
• •Visual-Copy Cohesion: Ensure the tone of the copy always aligns with the visual style. If the images are light, airy, and delicate, the copy should reflect that same feeling, avoiding harsh or overly bold language.

Social Perception

Positive, Stylish & Trendy, Giftable, Trustworthy, Feminine

Copy Examples

• •Instagram Post (New Collection): Discover whispers of elegance. Our new collection is here, designed to become a part of your unique story. Find your soul piece today. ✨ #ByliaJewels #JoyasConAlma #MinimalistStyle
• •Facebook Ad (General): Adorn your everyday. Bylia Jewels offers timeless silver and gold-plated treasures, crafted with love and designed to shine with you. Simple, beautiful, you. Shop now and enjoy [Offer, e.g., free shipping on your first order]!
• •Product Description (Necklace): Our Luna Charm Necklace: A delicate crescent moon to accompany your dreams. Crafted in sterling silver, it’s a subtle touch of magic for your daily adventures. Wear your story.
• •Email Subject Line (Promotion): A little sparkle just for you, [Customer Name] ✨ or Find Your Everyday Elegance with Bylia.
• •Website Banner (Homepage): Bylia: Jewelry with Soul. Discover pieces as unique as you are.