Brand Tone

Elegant, empowering, and subtly audacious, with a layer of modern accessibility in its social media engagement.

Brand Values

• •Audacity
• •Femininity
• •Quality & Craftsmanship
• •Elegance & Timelessness
• •Self-Expression & Confidence
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tonal words (e.g., elegant, audacious, empowering, refined, modern), "words to use," and "words to avoid." Include examples of good and bad copy. This ensures anyone writing for the brand is aligned.
• •Emphasize "Audacity" with Sophistication: The core value of "audacity" should be present but interpreted through a lens of elegance and refinement, not recklessness or overly casual slang (unless specifically for a very targeted, informal campaign like some TikToks). It’s about confident self-expression.
• •Storytelling around Craftsmanship and Origin: Consistently weave in the "Handmade in Paris," "fine materials," and the founder's passion into product descriptions and brand narratives. This reinforces quality and authenticity.
• •Audience-Centric Language: Focus on how the jewelry makes the *wearer* feel (confident, elegant, audacious, expressive) rather than just describing product features. Use "you" and "your" to connect directly.
• •Adapt Tone Subtly Across Platforms, but Maintain Core Values: While website copy might be more formal and descriptive, and Instagram/TikTok more engaging and visual, the underlying values of elegance, empowerment, and quality craftsmanship should remain consistent. For example, TikTok can be more playful but should still reflect the brand's commitment to quality in piercing jewelry.

Social Perception

The brand is perceived as a creator of fine, well-crafted jewelry. The "Made in France" label and the use of quality materials contribute to this perception. The brand is seen as aspirational yet accessible, associated with piercings, but there may be confusion with other entities.

Copy Examples

• •Instagram Post (Image: Close-up of layered necklaces on a woman): Dare to layer. Discover your signature sparkle with our handcrafted Parisian necklaces. Each piece, a whisper of audacity, a statement of you. #ByLesAudacieuses #FineJewelry #ParisianChic #EmpoweredElegance
• •Website Banner (Image: Collection of delicate rings): Unlock Your Inner Audacity. Fine jewelry, meticulously handcrafted in Paris to celebrate your unique brilliance. Explore the collection.
• •Product Description (for a specific earring): The [Product Name] Earring: A delicate dance of 18k gold and ethically sourced gemstones. Designed not just to adorn, but to empower. Let your elegance speak volumes, with a touch of Parisian audacity. Handmade with passion.
• •Email Subject Line (for a new collection launch): Introducing 'L'Éclatante': Be Bold, Be Brilliant, Be You. (Body Snippet): Dear [Customer Name], embrace the spirit of audacity with our new 'L'Éclatante' collection. Timeless elegance meets modern courage, handcrafted in the heart of Paris just for you...
• •TikTok Video Caption (Video: Quick styling of ear piercings with different studs): Your ear, your canvas. ✨ Mix, match, and express your audacious self with our titanium piercing jewelry. Handcrafted quality for everyday sparkle. #EarStack #PiercingJewelry #ByLesAudacieuses #ParisianMade #AudaciousStyle