Brand Tone

approachable, personal, and supportive

Brand Values

• •Simplicity and Ease
• •Honesty and Personal Guidance
• •Empowerment of Small Businesses
• •Partnership

Best Practices

• •Always Use a Personal and Relatable Voice: Write as if you are a helpful partner talking to another business owner. Use "we" and "you" to create a direct connection. Share the founder's story to ground the brand in authenticity.
• •Emphasize Speed and Simplicity: In all communications, highlight how easy and fast the process is. Use words like "simple," "fast," "easy," "seamless," and "quick" to reinforce this core benefit.
• •Lead with Empathy: Acknowledge the challenges that small business owners face. Position BYLD Finance as the solution to the frustration of dealing with traditional lenders, using phrases like "without the corporate runaround."
• •Leverage Social Proof: Continuously integrate customer testimonials into marketing materials. Naming specific employees praised by customers, like Charlie McMinn, adds a powerful layer of trust and personality.
• •Maintain a Supportive and Empowering Tone: The copy should always feel encouraging. Frame financing not as a debt, but as a tool to empower growth, expansion, and success for the entrepreneur.

Social Perception

Based on the numerous testimonials featured on their website, the social perception of BYLD Finance is overwhelmingly positive. Customers perceive the brand as: Fast and Efficient (reviews frequently mention the speed of the application and funding process); Customer-Centric and Personable (the "white-glove service" and personal involvement of the founders, particularly Charlie, are highly praised. Clients feel supported and valued, with reviewers noting that questions were answered patiently); Trustworthy and Reliable (the seamless and "painless" process described by customers builds a perception of a reliable financing partner that delivers on its promises).

Copy Examples

• •Your next piece of equipment is closer than you think. Get personal, fast, and simple financing designed for builders, creators, and entrepreneurs. BYLD Finance—Funding for the builders.
• •Subject: Let's get your customers funded and your equipment sold. At BYLD Finance, we're not just a lender; we're your partner. We offer your customers a simple, fast financing process so you can close more deals. Let's build something great together.
• •Financing That Feels Like a Partnership. We started BYLD Finance because we believe small businesses deserve a better, more personal way to get funding. Let's get you started.
• •‘Easy, fast, painless.’ That’s how our clients describe getting funded with us. Ready to spend less time on paperwork and more time growing your business? Apply with BYLD Finance.
• •Don’t let financing be the hurdle. We’re a family business that understands your hustle. BYLD Finance offers straightforward funding to get you the tools you need to succeed. No corporate runaround, just honest guidance.