Brand Tone

Empowering, friendly, and aspirational.

Brand Values

• •Accessibility
• •Quality & Innovation
• •Empowerment
• •Community

Best Practices

• •Always Use the "Babe" Moniker: Address your audience directly and inclusively with terms like "babe," "lashbabe," or as part of the "LASHBABE Familie" to reinforce the friendly, community-focused tone.
• •Focus on the "Why" Not Just the "What": Instead of just saying "DIY lashes," frame it with the benefit: "Save time," "Wake up flawless," "Become your own lash artist." Emphasize empowerment and convenience.
• •Marry Aspiration with Ease: Use aspirational language like "effortless glamour," "redefining beauty," and "confident and fabulous" while immediately following up with practical, simple words like "easy," "at-home," and "quick."
• •Keep it Visual and Action-Oriented: Use active, punchy verbs. Phrases like "Peel, Apply, Slay," "Find Your Look," and "Shop the Treatments" are direct and motivating. This translates well from website copy to short-form video content.
• •Be the Expert, But Make it Simple: Use clear, step-by-step instructions in tutorials and and how-to guides. Explain the benefits of key ingredients (like a latex-free bond) without overly technical jargon to build trust and demonstrate quality in an accessible way.

Social Perception

Positive, high-quality, innovative, and reliable for DIY lash extensions. Perceived as trustworthy, though with an initial learning curve that is well-supported by brand tutorials.

Copy Examples

• •Tired of salon appointments and messy lash glue? Your at-home lash artist era starts now. Get 7 days of flawless, lightweight lashes with our Starter Kit. Tap to shop the secret to effortless beauty.
• •Salon-Quality Lashes. Your Rules. Our revolutionary DIY Fast Lashes give you a completely custom look that lasts all week. Wake up ready.
• •POV: You just saved $100 and 2 hours by doing your own lashes. 😉 Watch how I create this fluffy cat-eye look in under 10 minutes! #bylashbabe #diylashes #lashextensionsathome
• •Hey babe, ready for your weekly glow-up? Don't forget to re-stock your favorite lash style. Life's too short for anything less than beautiful. [Shop Now Button]
• •Our lashes aren't just about looking good, they're about feeling unstoppable. Made from premium vegan fibers and paired with our gentle, long-lasting bond, they're designed for the boss who does it all—including her own killer lashes.