Brand Tone

Elegant, Aspirational, and Caring

Brand Values

• •Quality & Purity
• •Self-Care & Wellness
• •Elegance & Aesthetics
• •Gentleness
• •Trust & Authenticity

Best Practices

• •Lead with the Benefit, Support with the Feature: Always start by explaining how the product improves the customer's life (e.g., "Wake up with less frizz") before detailing what it is (e.g., "a 22-momme Mulberry silk pillowcase").
• •Use Sensory and Emotive Language: Incorporate words that evoke a feeling of luxury, comfort, and care. Use terms like "glide," "soft," "effortless," "serene," "adorn," and "delight" to create an elegant and sensory experience for the reader.
• •Maintain Visual and Textual Consistency: Ensure that the sophisticated, soft, and clean aesthetic of your visuals is mirrored in your language. Avoid slang, overly casual phrasing, or aggressive sales tactics that would conflict with the elegant tone.
• •Amplify Customer Voices: Continue to leverage testimonials and user-generated content. Frame customer reviews as shared stories from a community that values wellness and beauty, reinforcing trust and the caring aspect of the brand's tone.
• •Educate Gently: When creating informative content (e.g., blog posts or "Did you know?" social media updates), maintain a caring and supportive tone. Position the brand as a knowledgeable friend sharing valuable beauty secrets, not as a sterile expert. This reinforces the brand's role as a partner in the customer's wellness journey.

Social Perception

The brand is perceived as providing effective, high-value products that offer a luxurious experience. Customers appreciate the aesthetic appeal of the products and view them as a worthwhile investment in self-care, delivering tangible benefits for hair and skin.

Copy Examples

• •Wake up to better mornings. Our 100% Mulberry silk pillowcases aren't just a luxury; they're your nightly secret to smoother hair and calmer skin. Stop fighting frizz and start your day with effortless elegance. Tap to transform your sleep.
• •Tired of tangled hair and sleep creases? Your cotton pillowcase could be the culprit. Make the switch to By Laima's pure silk and let your hair and skin glide through the night. Gentle, smooth, and proven to help. Shop the collection now for 15% off your first order.
• •Adorn your hair with the gentle touch of pure silk. Our Moonstone scrunchie, crafted from the finest 22-momme Mulberry silk, holds your hair with delicate strength, preventing the breakage and tugging caused by traditional hair ties. It's not just an accessory; it's an act of care for your hair.
• •Your Beauty Sleep, Reimagined.
• •The Ultimate Duo for Healthy Hair & Skin. Experience the gentle magic of 100% Mulberry Silk.