Brand Tone

Empowering, Aspirational, Community-Focused, Motivational, Supportive, Premium, Energetic, Clean

Brand Values

• •Quality and Performance
• •Empowerment and Confidence
• •Scandinavian Design
• •Community
• •Conscious Consumption

Best Practices

• •Lead with Empowerment: Frame every piece of copy, from product descriptions to social media captions, around the core benefit of confidence and strength. Use active, empowering verbs and positive language.
• •Highlight the "Designed in Stockholm" Difference: Consistently mention the brand's Swedish heritage as a shorthand for quality, minimalist aesthetics, and functional design. This sets it apart from competitors.
• •Use Sensory and Technical Language: Combine emotional words ("soft," "compliant feel") with specific, quality-focused details ("high-tech durable fabric," "OEKO-TEX® certified") to build trust and convey premium value.
• •Speak to the "Conscious Woman": Write copy that appeals to a mindful consumer. Emphasize the durability, timelessness, and versatility of the pieces as a smart investment for an "essentials wardrobe."
• •Foster a Dialogue: Use an inviting and inclusive tone. Ask questions in social media posts, encourage user-generated content, and frame marketing emails as conversations with the community, not just announcements.

Social Perception

Positive, high-quality, boutique brand, product-focused (quality, fabric, comfort, fit), aspirational, trustworthy, and appealing to a niche market.

Copy Examples

• •Engineered for movement. Designed for confidence. Introducing the Midnight Blue Collection—where high-performance Italian fabric meets Scandinavian style. Ready to redefine your workout wardrobe? #ByKimby #Activewear #DesignedInStockholm
• •Your daily uniform, elevated. ByKimby Activewear is more than just gym clothes—it's a second skin that empowers you from your morning workout to your evening unwind. Discover the difference of high-tech, consciously-designed essentials. Shop the collection.
• •Confidence Woven In. Experience high-performance activewear designed in Stockholm to support and empower every move you make.
• •Meet the foundation of your active wardrobe. The KIM High Waist Tights are crafted from a luxurious, soft-touch Italian fabric that sculpts and supports without restriction. The high-waisted design ensures a secure, flattering fit, while its superior breathability keeps you comfortable and focused. From intense training to mindful yoga, these are the essential tights you'll reach for every day.
• •We're more than a brand; we're a community of strong, conscious women. And you are at the heart of it. We love seeing how you bring your ByKimby essentials to life. Share your style and your strength with us using #ByKimbyCommunity for a chance to be featured. Inspire and be inspired.