Brand Tone

Helpful and Informative, Friendly and Approachable, Community-Oriented, Enthusiastic and Engaging, Value-Driven

Brand Values

• •Family Focus/Strengthening Families
• •Discovery and Exploration
• •Making Parenting Easier and More Fun
• •Community and Sharing
• •Accessibility and Affordability
• •Relevance and Usefulness

Best Practices

• •Always Prioritize the Parent's Perspective: Write as if you're a helpful friend or fellow parent sharing genuine advice and exciting finds. Use "you" and "we" to foster connection.
• •Keep it Positive and Solution-Oriented: Focus on the joy of family experiences and how ByKidO makes them easier to achieve. Highlight benefits, not just features.
• •Emphasize Value and Discovery: Consistently weave in the idea of finding great deals, new experiences, and making the most of family time.
• •Encourage Interaction and Community: Use calls-to-action that invite sharing, comments, and participation in the ByKidO community.
• •Stay Authentic and Relatable: Avoid overly corporate jargon. Use clear, simple language that resonates with busy parents. Inject enthusiasm where appropriate, reflecting the excitement of discovering something new for the family.

Social Perception

Positive, Helpful, Community-Focused, Go-To Resource, Trustworthy

Copy Examples

• •Weekend calling! 🥳 Don't spend hours searching – we've done the work for you! Discover 10 NEW amazing kid-friendly spots & deals on bykido.com that will make this weekend unforgettable. Adventure awaits! #BringYourKidOut #SingaporeKids #FamilyFunSG
• •Hey Mums & Dads! 👋 Want to treat the family without breaking the bank? Our latest guide to 'Free Family Fun This Month' is packed with awesome ideas, from park adventures to interactive workshops. Making memories shouldn't cost a fortune! Check it out on bykido.com.
• •Join the ByKidO Village! 🏡 Share your parent-tested tips, discover hidden gems, and connect with other awesome families. Together, we make parenting easier and way more fun! Explore our community forum today.
• •Unleash your little one's creativity! 🎨 This hands-on [Activity Name] workshop is the perfect blend of fun and learning. Watch them beam with pride as they create their masterpiece! Limited spots – book now on ByKidO and save 15%!
• •Stop the scroll, start the adventure! 🚀 ByKidO is your one-stop platform for the BEST deals on kids' activities, classes, and family experiences in Singapore. Click here to discover, shop, and save time & money! Your next family memory starts now.